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CVM and Communications Lead - Mobile Telecoms - B2B

Job Title: CVM and Communications Lead - Mobile Telecoms - B2B
Contract Type: Contract
Location: Reading, Berkshire
Salary: Negotiable
Start Date: ASAP
Duration: 9 months
REF: X/CVM/SARA_1633947180
Contact Name: Sara Rowe
Contact Email:
Job Published: 10 months ago

Job Description

CVM & Communications Consultant SME (9 month maternity cover) - Mobile Telecoms - Berkshire

Exciting opportunity to join a new function within a leading mobile operator and be involved in customer marketing for smaller businesses


  • Optimise customer lifetime value to deliver maximum revenue and reduce churn through CRM
  • Define contact strategies with lines of business/trading teams so customer comms and contact centres can deliver effective, targeted and timely communications across lifecycle
  • Define the strategy and scope for customer communications, working hand in hand with customer comms team (who will execute and deliver campaigns)
  • Deliver a 1:1 customer contact strategy and base campaigns that deliver revenue, brand experience and reduce churn
  • Define, forecast and optimise annual revenue opportunities from customer lifecycle management
  • Exploit and optimise CRM capabilities (Adobe Campaign in Transformation) to drive customer growth, customer engagement and lifetime value
  • Lead analysis and measurement of campaign performance to deliver a full ROI model and demonstrate CRM revenue opportunities
  • Transform customer experiences through CRM to achieve Best Loved Brand.

Accountable for

  • Customer lifecycle management & contact strategy for SME
  • Annual revenue targets
  • Maximising CRM capabilities and tools
  • Analysing and optimising campaign performance

Skills & Experience

  • Customer relationship management and loyalty experience in SME
  • B2B background ideally within mobile telecoms
  • Development of lifecycle management and 1:1 contact strategy
  • Analytics, measurement, evaluation & optimisation of campaigns in multi channel environment
  • Understanding of CRM tools and capability, ideally Adobe
  • Knowledge of B2B systems - Salesforce

Project People is acting as an Employment Business in relation to this vacancy.