Marketing Strategist Data Analyst

Core Responsibilities

Strategy

• Insight generation
• Competitor analysis, market context international & local trends
• Influencer profiles, background, credibility checks
• SEO keyword taxonomies

Research

• Combination of desktop, study groups, observational research
• Develop questionnaires, research briefs

Analysis & recommendation

• Reviewing and evaluating data to turn into actionable recommendations and insights
• Ongoing evaluation and reporting of trends, consumer behaviours, technology

Collating presentations and pitch documents

• Aggregating data and content from various contributors and collating to create cohesive narratives, and consistent styling, language and formatting.

Detailed Responsibilities
The Marketing Strategist / Analyst will be responsible for collating data, turning data into observations, and from observations, creating actionable insights that can help drive pitch ideas, campaign planning, and brand strategy.  

Their insights will be fundamental to establishing a brand narrative and tactical and executional campaign planning, ensuring that our marketing deliverables are led by data driven thinking.

They will also work closely with the Community management team to leverage our active communities as a vital data source, and recommending ways to improve brand sentiment and deliver innovative community engagement tactics. A Strategist / Analyst’s life mission will be to inform the marketing strategy, to help us achieve growth and engagement results, meet deadlines and hit targets out of the ballpark. 

Required skills:

•  Organisational skills
•  Ability to take initiative and to work proactively
•  Relevant University degree or equivalent
•  Experience in marketing communications environment either agency or client side
•  Either direct experience of working in technology marketing, with a preference for experience of working blockchain and crypto
•  A love for identifying opportunities and recognising and organising themes in data
•  Existing relationships with or keen follower of online tech and crypto influencers
•  Additional languages a bonus
•  Excellent attention to detail
•  High level of computer literacy
•  Thrive on quick turnarounds and deadlines