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SEO Manager - PBC - B2B

Job Title: SEO Manager - PBC - B2B
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
Start Date: asap
Duration: to end Dec 2022
REF: X/SEO/SARA_1655896905
Contact Name: Sara Rowe
Contact Email: sara.rowe@projectpeople.com
Job Published: 5 months ago

Job Description

SEO Manager - B2B - Mobile Telecoms - Contractor to end of the Year - Berkshire

Main responsibilities

  • Developing and delivering an SEO strategy across all major search engines, primarily Google, that maximises market visibility and traffic acquisition. Forecasting expected returns.
  • Monitoring SEO performance on a daily, weekly and monthly basis and communicating performance to relevant teams.
  • SEO research, planning and execution across the key areas of technical, content and local.
  • Be a driving force of intent focused content strategy, ensuring SEO best practice is a key consideration in all digital projects.
  • Ensure that SEO best practices are properly implemented on current and newly developed journeys through effective communication and process.
  • Help educate other areas of the business who may indirectly impact SEO performance.
  • Provide tracking, reporting and analysis of performance campaign data from SEO campaigns and strategies, and communicate its impact on trading performance.
  • Provide comprehensive keyword & gap analysis, research and monitoring using SEO tools such as SEMrush, Google Analytics, Search Console Screaming Frog, Content King and more.
  • Proactively keep up with latest SEO news and trends.
  • Work cross-functionally with multiple teams e.g. developers, sitebuilders, copywriters, paid media etc.

Skills, Experience and Qualifications

  • SEO experience as a 'doer', within an in-house or agency team working on B2B.
  • Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs.
  • Experience in website migrations (content and technical).
  • Experience in conducting SEO audits.
  • Experience in keyword research and writing content briefs.
  • Strong analytical/reporting skills with experience in Adobe Analytics and Google Search Console.
  • Have a good understanding of traffic and conversion measurements, with experience in interpreting data and converting to actionable insight.
  • Excellent organisational, time management and planning skills, having the ability to keep track of multiple projects and tasks and prioritise accordingly.
  • Excellent communication and interpersonal skills.
  • Superb team player, working with the existing SEO team to achieve a common goal.
  • Self-directed, results driven personality with a commitment to getting things right.
  • Proven experience to build relationships and manage expectations with internal and external stakeholders
  • Ability to work under pressure and on own initiative on multiple tasks to ensure deliverables are on time
  • Customer focused

  • Experience with the following Tools:
  • SEMrush
  • Google Search Console
  • Google Trends
  • ContentKing
  • Screamingfrog
  • Adobe Analytics
  • Google DataStudio
  • Asana
  • Microsoft Suite

Project People is acting as an Employment Business in relation to this vacancy.