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SEO manager

Job Title: SEO manager
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
Start Date: asap
Duration: 9 months
REF: PP/T/SEO/JBM_1657033170
Contact Name: Jessie Marsh
Contact Email: Jessie.Marsh@projectpeople.com
Job Published: about 1 month ago

Job Description

We are currently partnering with a market leading mobile network who are looking for a B2B SEO Manager to join the existing SEO team, sitting within the Commercial area of the business and working directly for Three Business. This is a newly created role to focus solely on our B2B SEO approach and has huge scope to impact and influence the future of SEO for B2B customers.

The Business digital platform is on an exciting multi-year growth journey. We are starting from ground up to redefine the digital experience for our customers, working at pace to shape, design and deliver innovative sales and service journeys with seamless experiences to enable and excite our customers. We are striving to drive aggressive growth to acquire new customers in the Small, Medium and Corporate segments and to offer a uniquely premium Service experience for existing customers. There is a huge opportunity to learn from how competitors and other industries deal with their customers and drive real innovation in this space. The successful candidate will need to demonstrate thought leadership to define the SEO strategy for B2B, working directly with the Head of Business Digital and Experience, identifying new approaches and optimisations to the journeys and demonstrating a solid understanding of the B2B space.

Main responsibilities of the B2B SEO Manager include:

  • Developing and delivering an SEO strategy for Three Business across all major search engines, primarily Google, that maximises market visibility and traffic acquisition. Forecasting expected returns.
  • Monitoring B2B SEO performance on a daily, weekly and monthly basis and communicating performance to key stakeholders across Three Business including Digital, Marketing and Trading.
  • SEO research, planning and execution across the key areas of technical, content and local for B2B.
  • Be a driving force of intent focused content strategy, ensuring SEO best practice is a key consideration in all digital projects.
  • Ensure that SEO best practices are properly implemented on current and newly developed journeys through effective communication and process.
  • Help educate other areas of the business who may indirectly impact SEO performance.
  • Provide tracking, reporting and analysis of performance campaign data from SEO campaigns and strategies, and communicate its impact on trading performance.
  • Provide comprehensive keyword & gap analysis, research and monitoring using SEO tools such as SEMrush, Google Analytics, Search Console Screaming Frog, Content King and more.
  • Proactively keep up with latest SEO news and trends.
  • Work cross-functionally with multiple teams e.g. developers, sitebuilders, copywriters, paid media etc.The successful SEO Manager will have:
  • 3+ years of SEO experience as a 'doer', within an in-house or agency team working on B2C.
  • Track record of analysing SEO trends and opportunities, and providing and implementing recommendations to improve visibility within SERPs.
  • Experience in website migrations (content and technical).
  • Experience in conducting SEO audits.
  • Experience in keyword research and writing content briefs.
  • Strong analytical/reporting skills with experience in Adobe Analytics and Google Search Console.
  • Have a good understanding of traffic and conversion measurements, with experience in interpreting data and converting to actionable insight.
  • Excellent organisational, time management and planning skills, having the ability to keep track of multiple projects and tasks and prioritise accordingly.
  • Excellent communication and interpersonal skills.
  • Superb team player, working with the existing SEO team to achieve a common goal.
  • Previous experience working in B2B telco helpful but not essential, ideally with an understanding on B2B customer SEO behaviour

Project People is acting as an Employment Business in relation to this vacancy.