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Senior data Analyst - B2B

Job Title: Senior data Analyst - B2B
Contract Type: Contract
Location: Reading, Berkshire
Salary: Negotiable
Start Date: ASAP
Duration: 6 MONTHS
REF: PP/T/SDAB/JBM_1655394953
Contact Name: Jessie Marsh
Contact Email:
Job Published: 6 months ago

Job Description

We are looking for an enthusiastic and experienced Senior Digital Analyst to join our growing Digital Analytics and Insights team with focus on our B2B business, shaping the strategic direction and embedding industry best practice to enable impactful digital analytics. The framework you deploy will be responsible for analysing how traffic to our business pages on / Apps performs, assessing user behaviour patterns to identify improvement opportunities to inform and enhance our KPI's

You will own hands on technical delivery of core self-serve digital reporting, interpretation of trends and communication of results and insights.

As a subject matter expert, this role is responsible for the regular and accurate reporting of site activity, engaging with stakeholders to understand priorities and support on answering ad-hoc queries, as well as providing actionable insight on customer behaviour.

We are looking for a passionate individual to join our Digital Analytics and Insights Team to analyse the effect of changes to the customer journey throughout our digital B2B offering. Using the Adobe suite and analytic tools, you will drive change by providing analysis, recommendations and reporting about funnel and feature performance to drive trading and development changes to our digital channels. The role holder will work closely with the Head of Business Digital and Experience, B2B Digital Product Owner's and key stakeholders within the B2B team to support our exciting multi-year growth journey. Understanding the Business vision and proactively sharing digital insights and challenging the status quo to influence and improve the digital journeys to achieve this vision will be key.

We're a diverse and inclusive bunch, and it's important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

Where possible we're committed to flexible working and supporting our employees to have the right work life balance. This is a Hybrid working opportunity where you will operate from Home and our Reading office with a balance of home and office based working.

Key responsibilities

  • Shape the strategic digital analytics framework through engagement with the stakeholders, aligning to commercial objectives and case studies that highlight value
  • Undertaking website / app, campaign, and customer analysis to evaluate success and deliver insight to drive optimisation programmes
  • Development of interactive visual dashboards to monitor the health of our digital products
  • You'll be an expert in advanced web analytics methods to extract reasons behind performance drops and surface opportunities for growth
  • To develop pro-active and innovative analysis which can be used as the foundation for incremental improvements in sales growth, cost reduction and experience enhancements
  • Determine most important KPIs to track aligned to commercial objectives
  • Communicate analysis results, adapting your style to suit different audiences needs and understanding
  • Work closely with digital implementation team and product teams to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
  • Translate data into visualisations, metrics, and goals, synthesizing complex, and ambiguous information in an accessible way for all stakeholders.
  • Demonstrate compelling storytelling; an ability to tell a complex narrative clearly to influence the audience to act on it.
  • To support the Digital Analytics and Insight team in embedding and fostering best in class tools, systems and processes
  • Staying up-to-date with the latest news, innovations and trends in web analytics, user experience and technology.

For further details please contact

Project People is acting as an Employment Business in relation to this vacancy.