Paid Social Media Manager

This global company is one of the leading providers of Information and Communication Technology (ICT) to service providers and are looking for an experienced and dynamic Paid Social Media Manager to support the effective execution of this companies global B2B marketing & communications activities and campaigns, leveraging first party data, insights and research to deliver tailored, delightful experiences to a growing set of stakeholders and audiences.

As Paid Social Media Manager, you will sit in the Global Digital Marketing Centre of Excellence and report to the Global Head of Digital Marketing. This role will supervise, optimize & analyze paid social media campaigns across all social channels (including Facebook, Twitter, LinkedIn), working closely with partners to stay on top of the latest trends, functionalities, and best practices. This role will also work closely with paid social media governance, including ad account structure, naming conventions and financial management.

What the role will involve:

• Supervise, execute, analyze and optimize global paid social media campaigns, strategies and always-on activity, leveraging first party data, insights and research
• Embed standards of excellence with paid social media activity, ensuring all activity follows appropriate UTM tagging strategies & naming conventions
• Work with the Connected Data & Analytics team on paid social media reporting, dashboarding and automation, delivering regular and real-time insights to inform better business decisions
• Establish an optimization practice within an agile framework by setting goals & hypotheses, leveraging real-time data & insights to iterate and scale to optimize performance and conversion
• Work closely and support teams across the Marketing & Comms function, including Global Campaigns, Market areas, Social Media, Events, and Employer Brand teams.
• Drive innovation and thought leadership in paid social media strategy, staying on top of the latest features & best practices and working with partners and platforms on testing new functionalities
• Work with the Global Social Media team on account governance, ensuring ad accounts are appropriately organized, named and managed
• Collaborate with agencies and platform partners on financial management including invoicing & POs, establishing standardized ways of working where relevant
• Support the Head of Digital Marketing with regular recommendations and insights regarding digital channel optimization, innovation and persona optimization

What experience is needed:

• Proven experience in a global B2B organization, preferably within technology, services, software, mobile industry. Experience with channel partners/resellers, service providers/carriers a plus
• Experience working in Social Media, including extensive knowledge of Paid Social Strategy, Management & Reporting
• Fluency in Social Media platform management, including Facebook Business Manager, LinkedIn Ads Manager & Twitter Ads Manager
• Extremely analytical, with the ability to make data-based decisions and conclusions, understanding business complexities and developing simple and effective ways to support business goals
• Strong time management skills with the ability to prioritize and manage stakeholders effectively
• Budget, invoicing and risk management skills
• Excellent communication, interpersonal and negotiation skills with experience managing agencies and partners

For finer details on the role please contact Amanda Cager - amanda.cager@projectpeople.com - 07796 302988.

Project People is acting as an Employment Business in relation to this vacancy.