Paid Search Executive/Marketing Executive

I have an exciting opportunity to work as a Paid Search Executive for a company based in Shepherds Bush.

You are a Paid Search Executive delivering performance analysis and optimisation of our global paid search activity.

As part of the Paid Media team within the Performance Marketing team you are a highly driven, results focused marketer with a strong attention to detail and understanding of marketing practices.

Working in a global role you will work collaboratively with the UK & US marketing teams driving and delivering global best practice in paid search analysis and optimisation.

Performance analysis & optimisation

• Proactively understand account, channel and market performance across all paid search activity.
• Work with Paid Media Managers to identify and prioritise optimisation opportunities taking ownership of the delivery and effectiveness of each plan.

Testing implementation & scheduling

• Manage the implementation of testing programmes across accounts, channels and markets.
• Work with Paid Media Managers to identify and prioritise testing opportunities taking ownership of the delivery and effectiveness of each test.

Account hygiene and structure

• Ensure all accounts are structured optimally and adhering to agreed best practice in terms of hygiene.
• Work with Paid Media Managers to identify opportunities to drive efficiency through structure.

Reporting

• Responsible for day-to-day reporting of accounts and channels.
• Be first point of contact for Paid Media Managers on account performance.

Keyword and bidding implementation

• Continually optimise our keyword sets, identifying opportunities to improve account performance.
• Manage bidding across accounts to drive optimum performance in line with agreed strategy as set out by Paid Media Managers.

Performance Initiative implementation

• Work with the Paid Media Managers to identify, prioritise and deliver agreed performance initiatives that focus on driving growth and improving channel efficiency.

The successful Paid Search Executive will have:

• Channel management tools - e.g. Adwords, Bing, Facebook
• Advanced analysis
• Budget management
• Google Analytics

Experience Desirable in:

• Bid management platforms - e.g. Marin, Kenshoo etc

To apply for the Paid Search Executive please send your CV to caroline.kennedy@projectpeople.com

Project People is acting as an Employment Agency in relation to this vacancy.