Paid Media Strategist

Paid Media Strategist - Contract - Remote

Great role working for one of the leading global providers of Information and Communication Technology (ICT) to service providers. We're looking for someone who's ambitious and keen to support the execution of a global marketing program through the effective use of Paid Media, including Display, Programmatic and SEM. Through leveraging first party data, insights and research, this role will help deliver tailored, delightful experiences to a growing set of stakeholders and audiences.

The role will work closely with the Campaign Director and our Paid Media agency, and report into the Head of Digital Marketing.

This is a fully remote role and initial 6 month contract.

What the role will be doing:

• Develop, execute, and optimise cutting - edge paid strategies, aligned with integrated global marketing initiatives to drive business outcomes.
• Day-to-day management of paid digital marketing campaigns, including testing of campaign elements to ensure an ideal customer experience.
• Manage all aspects of paid search, display and social advertising strategies. Some traditional channels eg. OOH, print, as well as global media partnerships negotiation and implementation.
• Define, measure, and evaluate paid media critical metrics eg: return on investment, cost and click performance, reach, engagement, conversion, and provide meaningful insights into campaign performance
• Brief and manage agency to build out media buys for various platforms and supervise the day-to-day execution. Manage overall budget for paid media.
• Maintain and share knowledge of industry standard methodologies and new technologies across the Marketing and Communications organization.
• Ability to write engaging, results-oriented ad copy and landing page content that converts at high rates a plus.
• Develop an in-depth understanding of digital customer journey behaviour to apply to critical initiatives.

Experience needed:

• Experience in a B2B organisation, preferably within technology, services, software, mobile industry. Experience with channel partners/resellers, service providers/carriers a plus.
• Experience working with Paid Media Strategy and an understanding of multi-channel paid advertising strategy across B2B audiences with prior campaign execution examples. Global campaigns are preferred.
• Fluency in working with Programmatic, Display, SEM & Analytics platforms, including Google Marketing Platform (e.g. DV360, GTM).
• Experience managing and negotiating with third party agencies, vendors and partners
• Extremely analytical, with the ability to make data-based decisions and conclusions, understanding business complexities and developing simple and effective ways to support business goals.

Project People is acting as an Employment Business in relation to this vacancy.