Paid Media Manager (B2C, Luxury Travel Brand)

Paid Media Manager

West London

The Company:

My client are a leading luxury travel company, who operate in the UK & USA. They create world-wide, tailor-made and unforgettable holidays for a wide range of clients, from safariing in Africa, to Polar Bear spotting and glacier trekking in the Arctic. Due to company expansion, they are currently recruiting for a Paid Media Manager to join their team on a permanent basis, working out of their offices in West London.

The Role:

The Paid Media Manager is responsible for managing the strategy and delivery of UK market paid channels including search, social, display & remarketing. As channel owner of UK market activity, you will own UK media budget and will be responsible for return on investment.

Responsibilities Include:

Paid Media Channel Owner

• Accountable for all paid media spend across search, social, display and remarketing.

Channel strategy

• Define and implement channel strategies that maximise return on investment.
• Actively review performance, investing in the most performant areas of each channel and across channel

Budget & demand management

• Manage channels accordingly within agreed budgets, actively communicating with key stakeholders on performance vs budget and recommending actions accordingly.
• Manage demand accordingly within agreed targets, actively communicating with key stakeholders on delivery vs target and recommending actions accordingly.

Performance Efficiency:

• Define and implement optimisation programmes to ensure optimal efficiency of investments.
• Work with Paid Media Lead and the US Paid Media Manager to prioritise channel executive workload and ensure efficiency of optimisation processes and workload.

Experience Required:

• Proven demonstrable experience required in:
  • Channel management tools - e.g. Adwords, Bing, Facebook
  • Advanced analysis
  • Budget management
  • Google Analytics
• Exceptional problem solving skills
• Strong communication skills
• A passion for Travel / experience working for a Travel company

If you would like to be considered for this exciting opportunity, please apply tday with a copy of your most recent CV

Project People is acting as an Employment Agency in relation to this vacancy.