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Marketing Strategist / Insights Analyst - Crypto / Blockchain

Job Title: Marketing Strategist / Insights Analyst - Crypto / Blockchain
Contract Type: Permanent
Location: England
Salary: Negotiable
Start Date: Asap
REF: P/MIS/SARA_1620213082
Contact Name: Sara Rowe
Contact Email:
Job Published: over 1 year ago

Job Description



Core Responsibilities

  1. Strategy
    • Insight generation
      • Competitor analysis, market context international & local trends
      • Influencer profiles, background, credibility checks
    • SEO keyword taxonomies
  1. Research
    • Combination of desktop, study groups, observational research
    • Develop questionnaires, research briefs
  1. Analysis & recommendation
    • Reviewing and evaluating data to turn into actionable recommendations and insights
    • Ongoing evaluation and reporting of trends, consumer behaviours, technology
  1. Collating presentations and pitch documents
    • Aggregating data and content from various contributors and collating to create cohesive narratives, and consistent styling, language and formatting. - Organisational skills - Relevant University degree or equivalent - Experience in marketing communications environment either agency or client side- A love for identifying opportunities and recognising and organising themes in data- Additional languages a bonus - Excellent attention to detail- Thrive on quick turnarounds and deadlines
    • - High level of computer literacy
    • - Existing relationships with or keen follower of online tech and crypto influencers
    • - Either direct experience of working in technology marketing, with a preference for experience of working blockchain and crypto
    • - Ability to take initiative and to work proactively
    • Required skills:
    • They will also work closely with the Community management team to leverage our active communities as a vital data source, and recommending ways to improve brand sentiment and deliver innovative community engagement tactics. A Strategist / Analyst's life mission will be to inform the marketing strategy, to help us achieve growth and engagement results, meet deadlines and hit targets out of the ballpark.
    • Their insights will be fundamental to establishing a brand narrative and tactical and executional campaign planning, ensuring that our marketing deliverables are led by data driven thinking.
    • Detailed Responsibilities The Marketing Strategist / Analyst will be responsible for collating data, turning data into observations, and from observations, creating actionable insights that can help drive pitch ideas, campaign planning, and brand strategy.

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