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Marketing Director - Public Sector

Job Title: Marketing Director - Public Sector
Contract Type: Contract
Location: Telford, Shropshire
Industry:
Salary: Negotiable
Start Date: ASAP
Duration: 3 months
REF: X/MD/SARA_1639041996
Contact Name: Sara Rowe
Contact Email: sara.rowe@projectpeople.com
Job Published: about 2 months ago

Job Description

Marketing Director - 3 month initial contract - Home Working (applicants must live in the UK) - Public Sector

Role Purpose

The ideal candidate will be a self-starter who can make a real impact to a small internal marketing team

Responsibilities

  • Content Marketing - Developing content marketing strategies (Creation of new content, planning, execution, and repurposing). Content writing. Measuring the success of content with setting of KPIs
  • Email - Install best practices for list management and deliverability. Analyse data & metrics for individual email campaigns. Provide recommendations for new & existing campaigns including triggers, and automation. Design & build creative, messaging, and content for campaigns using email and automated marketing. Create A/B tests for campaign optimisation on many devices and platforms. Analyse list health & segmentation strategy. Measure results. Optimise lead nurturing workflows. Develop reports.
  • Social Media - Coordinate with agency on social calendar, results, and copy. Day to day management of social media element with agency
  • Website stats - Analysis and reporting of website. Pull out trends and make recommendations
  • Content syndication - Publishing online content on a third-party platform.
  • Copy writing - Experience in writing digital ads and web content

Requirements

  • Proficient in HubSpot ECRM
  • Strong attention to detail and accuracy when dealing with complicated information.
  • Experience in email, social and content marketing)
  • Capable of managing multiple projects
  • Excellent verbal and written communication skills.
  • Effective communicator able to work with a diverse group of internal stakeholders
  • A KPI focused mindset. Excellent analytical skills
    • Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)
    • Experience in optimizing landing pages and user funnels

Project People is acting as an Employment Business in relation to this vacancy.

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