Job Title: | Marketing Automation Specialist |
Contract Type: | Contract |
Location: | Reading |
Industry: | |
Salary: | Negotiable |
Start Date: | ASAP |
Duration: | 6 Months |
REF: | SB/CON/MAS_1663840190 |
Contact Name: | Sneha Betharia |
Contact Email: | sneha.betharia@projectpeople.com |
Job Published: | over 1 year ago |
Job Description
Role: Marketing Automation Specialist / MarTech Consultant
Type: 6 Months contract
Location: Reading (Hybrid)
We are looking for a MarTech & Data solution consultant to join one of the leading telecom client's team to meet the growing needs of their business marketing team to develop marketing campaigns. This is a business consulting role requiring a good level of technical platform knowledge and data driven marketing expertise. It will involve supplier selection and management, implementation, consultancy, and service set up.
The MarTech / Solution Consultant will deliver work in three main areas:
1) Solution design
- Working closely with the Acquisition Marketing, CVM, Digital, Sales and IT team to help define the sales and marketing experience and process
- Detailed discovery and design to turn vision into clear requirements
- Defining the B2B customer experience strategy, roadmaps and budgets
- Define the data strategy and requirements to deliver value from MarTech
2) Consultancy Support
- Working with the marketing team in an advisory capacity to help them set up and accelerate implementation from technology; specifically delivering:
- Platform audits and Software Vendor Assessment through RFP process
- Technology Platform and Vision to Value Roadmaps
- Strategic advice on key projects and how the technology supports in delivering our growth ambition
- Operating model recommendations to ensure we have the right capabilities in the team to leverage the technology
3) Capability Enablement
- Working with the internal teams to help accelerate their adoption of new technology, features and techniques; specifically in the following areas:
- Thought leadership around the key technology partnerships and regular knowledge sharing
- Skills development, partner certification and service innovation based on evolving technology capabilities
This is a complex and challenging role with many aspects that you will need to balance on day-to-day basis including:
- Working on multiple complex projects for different stakeholders at the same time
- Supporting the definition of the prospect and customer marketing experience
- Leading delivery beyond MarTech and Data including areas such as analytics, experience platforms, creative content production and hosting
- ·Define best-practice methodologies for the best use of marketing technology
Skills / Experience required:
- We are looking for someone from a consultancy / agency / software background with experience of CRM, CDPs and data-driven customer marketing programmes. Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp
- A strong negotiator who is naturally resilient, decisive, quick learner, target driven
- Experience in Adobe, Marketo, Salesforce technology and vendor management
- Experience in Data Solutions & CDPs integration
If this looks interesting, click on APPLY!
Project People is acting as an Employment Business in relation to this vacancy.
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