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Marketing Automation Specialist

Job Title: Marketing Automation Specialist
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
Start Date: ASAP
Duration: 6 Months
REF: SB/CON/MAS_1663840190
Contact Name: Sneha Betharia
Contact Email: sneha.betharia@projectpeople.com
Job Published: 12 days ago

Job Description

Role: Marketing Automation Specialist / MarTech Consultant

Type: 6 Months contract

Location: Reading (Hybrid)

We are looking for a MarTech & Data solution consultant to join one of the leading telecom client's team to meet the growing needs of their business marketing team to develop marketing campaigns. This is a business consulting role requiring a good level of technical platform knowledge and data driven marketing expertise. It will involve supplier selection and management, implementation, consultancy, and service set up.

The MarTech / Solution Consultant will deliver work in three main areas:

1) Solution design

- Working closely with the Acquisition Marketing, CVM, Digital, Sales and IT team to help define the sales and marketing experience and process

- Detailed discovery and design to turn vision into clear requirements

- Defining the B2B customer experience strategy, roadmaps and budgets

- Define the data strategy and requirements to deliver value from MarTech

2) Consultancy Support

- Working with the marketing team in an advisory capacity to help them set up and accelerate implementation from technology; specifically delivering:

- Platform audits and Software Vendor Assessment through RFP process

- Technology Platform and Vision to Value Roadmaps

- Strategic advice on key projects and how the technology supports in delivering our growth ambition

- Operating model recommendations to ensure we have the right capabilities in the team to leverage the technology

3) Capability Enablement

- Working with the internal teams to help accelerate their adoption of new technology, features and techniques; specifically in the following areas:

- Thought leadership around the key technology partnerships and regular knowledge sharing

- Skills development, partner certification and service innovation based on evolving technology capabilities

This is a complex and challenging role with many aspects that you will need to balance on day-to-day basis including:

  • Working on multiple complex projects for different stakeholders at the same time
  • Supporting the definition of the prospect and customer marketing experience
  • Leading delivery beyond MarTech and Data including areas such as analytics, experience platforms, creative content production and hosting
  • ·Define best-practice methodologies for the best use of marketing technology

Skills / Experience required:

  • We are looking for someone from a consultancy / agency / software background with experience of CRM, CDPs and data-driven customer marketing programmes. Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp
  • A strong negotiator who is naturally resilient, decisive, quick learner, target driven
  • Experience in Adobe, Marketo, Salesforce technology and vendor management
  • Experience in Data Solutions & CDPs integration

If this looks interesting, click on APPLY!

Project People is acting as an Employment Business in relation to this vacancy.