Marketing Automation Consultant - B2B

Marketing Technology Specialist B2B

Contract

Reading /Hybrid way of working

We are looking for a MarTech & Data solution consultant to join our team to meet the growing needs of our business marketing team to develop marketing campaigns. This is a business consulting role requiring a good level of technical platform knowledge and data driven marketing expertise. It will involve supplier selection and management, implementation, consultancy, and service set up.

Responsibilities:

• Working closely with our Acquisition Marketing, CVM, Digital, Sales and IT team to help define the sales and marketing experience and process
• Detailed discovery and design to turn our vision into clear requirements
• Defining our B2B customer experience strategy, roadmaps and budgets
• Define our data strategy and requirements to deliver value from MarTech
• Working with our marketing team in an advisory capacity to help them set up and accelerate implementation from technology; specifically delivering:
• Platform audits and Software Vendor Assessment through RFP process
• Technology Platform and Vision to Value Roadmaps
• Strategic advice on key projects and how the technology supports in delivering our growth ambition
• Operating model recommendations to ensure we have the right capabilities in the team to leverage the technology
• Working with our internal teams to help accelerate their adoption of new technology, features and techniques; specifically in the following areas:
• Thought leadership around our key technology partnerships and regular knowledge sharing
  Skills development, partner certification and service innovation based on evolving technology capabilities

This is a complex and challenging role with many aspects that you will need to balance on day-to-day basis including:

• Working on multiple complex projects for different stakeholders at the same time
• Supporting the definition of our prospect and customer marketing experience
• Leading delivery beyond MarTech and Data including areas such as analytics, experience platforms, creative content production and hosting
• Define best-practice methodologies for the best use of marketing technology

Experience Required:

• Consultancy / agency / software background with experience of CRM, CDPs and data-driven customer marketing programmes. Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp
• A strong negotiator who is naturally resilient, decisive, quick learner, target driven
• Experience in Adobe, Salesforce technology and vendor management
• Experience with Marketing Automation tools such as Marketo, Eloqua or Pardot
• Experience in Data Solutions & CDPs integration
  
  

If Interested, Please click on Apply Tab.

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