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Marketing Automation Consultant - B2B

Job Title: Marketing Automation Consultant - B2B
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
Duration: 6 Months
REF: RC/C/Marteccon_1663858142
Contact Name: Rohit Chavda
Contact Email: Rohit.Chavda@projectpeople.com
Job Published: 2 months ago

Job Description

Marketing Technology Specialist B2B

Contract

Reading /Hybrid way of working

We are looking for a MarTech & Data solution consultant to join our team to meet the growing needs of our business marketing team to develop marketing campaigns. This is a business consulting role requiring a good level of technical platform knowledge and data driven marketing expertise. It will involve supplier selection and management, implementation, consultancy, and service set up.

Responsibilities:

  • Working closely with our Acquisition Marketing, CVM, Digital, Sales and IT team to help define the sales and marketing experience and process
  • Detailed discovery and design to turn our vision into clear requirements
  • Defining our B2B customer experience strategy, roadmaps and budgets
  • Define our data strategy and requirements to deliver value from MarTech
  • Working with our marketing team in an advisory capacity to help them set up and accelerate implementation from technology; specifically delivering:
  • Platform audits and Software Vendor Assessment through RFP process
  • Technology Platform and Vision to Value Roadmaps
  • Strategic advice on key projects and how the technology supports in delivering our growth ambition
  • Operating model recommendations to ensure we have the right capabilities in the team to leverage the technology
  • Working with our internal teams to help accelerate their adoption of new technology, features and techniques; specifically in the following areas:
  • Thought leadership around our key technology partnerships and regular knowledge sharing
    Skills development, partner certification and service innovation based on evolving technology capabilities

This is a complex and challenging role with many aspects that you will need to balance on day-to-day basis including:

  • Working on multiple complex projects for different stakeholders at the same time
  • Supporting the definition of our prospect and customer marketing experience
  • Leading delivery beyond MarTech and Data including areas such as analytics, experience platforms, creative content production and hosting
  • Define best-practice methodologies for the best use of marketing technology

Experience Required:

  • Consultancy / agency / software background with experience of CRM, CDPs and data-driven customer marketing programmes. Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp
  • A strong negotiator who is naturally resilient, decisive, quick learner, target driven
  • Experience in Adobe, Salesforce technology and vendor management
  • Experience with Marketing Automation tools such as Marketo, Eloqua or Pardot
  • Experience in Data Solutions & CDPs integration

If Interested, Please click on Apply Tab.

Project People is acting as an Employment Business in relation to this vacancy.