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Digital Marketing Lead - Cryptocurrency

Job Title: Digital Marketing Lead - Cryptocurrency
Contract Type: Permanent
Location: Munich, Bayern
Salary: Negotiable
Start Date: ASAP
REF: P/CDM/1/SARA_1616684016
Contact Name: Sara Rowe
Contact Email:
Job Published: 7 months ago

Job Description

Crypto Digital Marketing Lead - Permanent - Sofia, Munich or London

Location: this role can be based either in Sofia, London or Munich . The company is a financial technology company which operates a Premier European Digital Asset Exchange.

We are looking for a Crypto Digital Marketing Lead to join our journey and lead the scaling of the digital asset exchange and extension of product range (NFTs and DeFi).


  • Design and execute marketing campaigns targeted at massive scaling of exchange volumes and new customer acquisition - short-term: growing amount of exchange and NFT customers by 200.000 within 12 months; mid-term: getting the company into the top 5 exchanges in Europe in 2 years
  • Lead, hire and manage the team of content contributors, graphic designers, SEO, social media specialists and other freelancers (up to 7 people)
  • Design and lead the roll-out of the new product segment
  • Supervise the website evolution and marketing side of the exchange
  • Find and utilize distribution partnerships
  • Optimize the conversion and activate signed-up users
  • Supervise and contribute to creation of efficient marketing communication to the potential and existing customers


    • You will work with the best people in the industry, in a dynamic start-up with visionary, driven people and industry pioneers
    • You will work on the cutting-edge innovation in crypto industry
    • Have the opportunity to lead a team and make an impact



    • Great understanding and experience in crypto marketing: you have led scaling of other exchanges, crypto platforms and achieved significant customer growth.
    • Experience designing marketing campaigns for crypto audience, understanding of what great looks like and implement it for the company
    • Ability to get part of execution done yourself which means in-depth knowledge in one or several domains of digital marketing such as social media, SEO/SEM, conversion optimization, viral marketing
    • Ability to create effective marketing communication - write campaigns texts, user announcements and other campaign related communication
    • Project management skills: proven ability to lead the team achieving timely and reliable execution

Nice to have:

  • Experience with various marketing tools such as: Website analytics, Salesforce, Pardot, Mailjet, Wordpress, advertisement platforms


  • You are a self starter, like to manage people and believe in good management practices. You also love tech and you are driven by the desire to make the world a better place and not afraid of tough challenges. You are keen to be part of a start-up where you can bring your ideas and high energy at the table!
  • You have a BA/MS Degree in either marketing, data science, business administration or related field;
  • You have around 4 to 6 years of experience, having started your career in a fast-paced dynamic environment (digital marketing agency or fast-growing early-stage business) and then specialised in one of the digital marketing domains
  • You have responsibility of the execution of marketing campaigns and growing customer base for a crypto company or a crypto-related project
  • You are professionally fluent in English
  • Germany, Polish, Bulgarian, Russian are a plus

Project People is acting as an Employment Agency in relation to this vacancy.