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Digital Insights & Optimisation Manager -Contract- 12 Months

Job Title: Digital Insights & Optimisation Manager -Contract- 12 Months
Contract Type: Contract
Location: Reading, Berkshire
Salary: Negotiable
Start Date: ASAP
Duration: 12 Months
REF: BJ-F22-3_1643730515
Contact Name: Balla J
Contact Email:
Job Published: 4 months ago

Job Description

Digital Insights & Optimisation Manager/Analyst (Fixed Term Contract /Daily Rate contract inside IR35)

We are hiring a Digital Insights & Optimisation Manager/Analyst who is an expert in digital performance and health metrics of product to join our client on fixed term contract for 12 months.

This role reports into the Head of Digital, who is ultimately responsible for 4 x direct reports (soon to increase). The team this role will work in will be with the Digital Development Lead, Digital Self Service Product Owner, Digital Insights & Reporting Analyst, and Ecommerce Growth & Ops Manager. The team has accountability for many things, including App development, CRM Development, DNPG, Web Design, and more.

Role: Digital Insights & Optimisation Manager/Analyst

Location: Reading/Hybrid - the manager is very flexible about this. They may occasionally need to go to agency site.

Duration: 12 month Fixed Term Contract

Compensation:Salary + 10% bonus, car allowance, 4.5% pension matched, 3.5% flexi allowance, life

assurance, medical cover, long term ill health cover etc.

In this role, they need someone who can:

  • Be the expert on digital performance and health metrics
  • Ensure the rest of the business is kept up to date
  • Identify issue and opportunities and champion these into relevant backlogs and plans


  • Use various tools to analyse and interpret digital performance such as Google 360 and hotjar and Google optimise (test and learn)
  • Use various tools like tableau and excel to analyse and interpret data
  • Ensure regular reports are available and are communicated out
  • Deep dive into data to understand usage of digital products and identify opportunities for improvement
  • Create requirements for changes and tests and write user stories for development teams where applicable
  • Create and set up AB tests using Google optimise to prove optimisation before executing into production code
  • Act as the voice of the customer to promote key data trends


  • Not fused about people in Telecoms industry or large organisations
  • Wants someone from a high traffic/digital/loyalty type background
  • Could be from agency background potential or or Digital Growth companies.

Key Experience/Skills -

  • Experience with Google 360 and Optimise
  • Experience in a high traffic eCommerce organisation
  • Experience with AB testing and conversion optimisation
  • Experience with hotjar or equivalent screen recording tools
  • Experience using Tableau or equivalent BI reporting tool
  • Proven track record of driving business results through quality data and insights, and being able to influence decisions through effective communication of data
  • Experience working closely with scrum teams and commercial teams
  • Ability to present data clearly verbally and through visualisation tools

Please apply via this ad in the first instance or send a CV with covering note or contact me on 07587743762 or

Project People is acting as an Employment Business in relation to this vacancy.