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Digital Insights & Optimisation Analyst

Job Title: Digital Insights & Optimisation Analyst
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
REF: NN-SMTY-RD-101_1653393088
Contact Name: Nithya Dhanakkodi
Contact Email: Nithya.Dhanakkodi@projectpeople.com
Job Published: about 1 month ago

Job Description

Exciting opportunity

Contract

Reading/Hybrid

Competitive package

We are looking for an experienced Digital Insights and data analyst with strong Google Analytics skills to join our telco clients team in Reading.

Summary of role:

  • Be the expert on digital performance and health metrics
  • Ensure the rest of the business is kept up to date
  • Identify issue and opportunities and champion these into relevant backlogs and plans

Key Responsibilities:

  • Use various tools to analyse and interpret digital performance such as Google 360 and hotjar and Google optimise (test and learn)
  • Use various tools like tableau and excel to analyse and interpret data
  • Ensure regular reports are available and are communicated out
  • Deep dive into data to understand usage of digital products and identify opportunities for improvement
  • Create requirements for changes and tests and write user stories for development teams where applicable
  • Create and set up AB tests using Google optimise to prove optimsation before executing into production code
  • Act as the voice of the customer to promote key data trends
  • Run regular reports on KPIs and health metrics, interpreting the results and pulling together recommendations for actions/improvements/outcomes.
  • Identify new opportunities to run ad hoc insights deep dives
  • Measurement of initiative success, identifying opportunities for improvement and feeding back to senior management
  • Present on changes in data providing insight into why it is changed, and being able to define/propose solutions where necessary

Knowledge & Background

  • Experience with Google 360 and Optimise
  • Experience in a high traffic eCommerce organisation
  • Experience with AB testing and conversion optimisation
  • Experience with hotjar or equivalent screen recording tools
  • Experience using Tableau or equivalent BI reporting tool
  • Proven track record of driving business results through quality data and insights, and being able to influence decisions through effective communication of data
  • Experience working closely with scrum teams and commercial teams
  • Ability to present data clearly verbally and through visualisation tools

if the above role interests you, please drop your CV to nithya.dhanakkodi@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.