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Digital Insights & Optimisation Analyst

Job Title: Digital Insights & Optimisation Analyst
Contract Type: Contract
Location: Reading, Berkshire
Salary: Negotiable
REF: NN-SMTY-RD-101_1653393088
Contact Name: Nithya Dhanakkodi
Contact Email:
Job Published: about 1 month ago

Job Description

Exciting opportunity



Competitive package

We are looking for an experienced Digital Insights and data analyst with strong Google Analytics skills to join our telco clients team in Reading.

Summary of role:

  • Be the expert on digital performance and health metrics
  • Ensure the rest of the business is kept up to date
  • Identify issue and opportunities and champion these into relevant backlogs and plans

Key Responsibilities:

  • Use various tools to analyse and interpret digital performance such as Google 360 and hotjar and Google optimise (test and learn)
  • Use various tools like tableau and excel to analyse and interpret data
  • Ensure regular reports are available and are communicated out
  • Deep dive into data to understand usage of digital products and identify opportunities for improvement
  • Create requirements for changes and tests and write user stories for development teams where applicable
  • Create and set up AB tests using Google optimise to prove optimsation before executing into production code
  • Act as the voice of the customer to promote key data trends
  • Run regular reports on KPIs and health metrics, interpreting the results and pulling together recommendations for actions/improvements/outcomes.
  • Identify new opportunities to run ad hoc insights deep dives
  • Measurement of initiative success, identifying opportunities for improvement and feeding back to senior management
  • Present on changes in data providing insight into why it is changed, and being able to define/propose solutions where necessary

Knowledge & Background

  • Experience with Google 360 and Optimise
  • Experience in a high traffic eCommerce organisation
  • Experience with AB testing and conversion optimisation
  • Experience with hotjar or equivalent screen recording tools
  • Experience using Tableau or equivalent BI reporting tool
  • Proven track record of driving business results through quality data and insights, and being able to influence decisions through effective communication of data
  • Experience working closely with scrum teams and commercial teams
  • Ability to present data clearly verbally and through visualisation tools

if the above role interests you, please drop your CV to

Project People is acting as an Employment Business in relation to this vacancy.