Digital Insights & Optimisation Analyst

Exciting opportunity

Contract

Reading/Hybrid

Competitive package

We are looking for an experienced Digital Insights and data analyst with strong Google Analytics skills to join our telco clients team in Reading.

Summary of role:

• Be the expert on digital performance and health metrics
• Ensure the rest of the business is kept up to date
• Identify issue and opportunities and champion these into relevant backlogs and plans

Key Responsibilities:

• Use various tools to analyse and interpret digital performance such as Google 360 and hotjar and Google optimise (test and learn)
• Use various tools like tableau and excel to analyse and interpret data
• Ensure regular reports are available and are communicated out
• Deep dive into data to understand usage of digital products and identify opportunities for improvement
• Create requirements for changes and tests and write user stories for development teams where applicable
• Create and set up AB tests using Google optimise to prove optimsation before executing into production code
• Act as the voice of the customer to promote key data trends
• Run regular reports on KPIs and health metrics, interpreting the results and pulling together recommendations for actions/improvements/outcomes.
• Identify new opportunities to run ad hoc insights deep dives
• Measurement of initiative success, identifying opportunities for improvement and feeding back to senior management
• Present on changes in data providing insight into why it is changed, and being able to define/propose solutions where necessary

Knowledge & Background

• Experience with Google 360 and Optimise
• Experience in a high traffic eCommerce organisation
• Experience with AB testing and conversion optimisation
• Experience with hotjar or equivalent screen recording tools
• Experience using Tableau or equivalent BI reporting tool
• Proven track record of driving business results through quality data and insights, and being able to influence decisions through effective communication of data
• Experience working closely with scrum teams and commercial teams
• Ability to present data clearly verbally and through visualisation tools

if the above role interests you, please drop your CV to nithya.dhanakkodi@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.