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Digital Insights and Optimisation Analyst

Job Title: Digital Insights and Optimisation Analyst
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
Start Date: asap
Duration: 12MONTH FTC
REF: PP/CK/DigitalInsight_1642763254
Contact Name: Caroline Kennedy
Contact Email: caroline.kennedy@projectpeople.com
Job Published: 4 months ago

Job Description

Digital Insights and Optimisation Analyst

12 Month Fixed Term Contract

Reading /Home

We have an exciting opportunity for a Digital Insights & Optimisation Analyst to join our busy team.

We are looking for a Digital Insights and Optimisation Analyst to be the expert on digital performance and health metrics, ensure the rest of the business is kept up to date and Identify issues and opportunities and champion these into relevant backlogs and plans

Responsibilities of the Digital Insights and Optimisation Analyst include:

  • Run regular reports on KPIs and health metrics, interpreting the results and pulling together recommendations for actions/improvements/outcomes.
  • Identify new opportunities to run ad hoc insights deep dives
  • Measurement of initiative success, identifying opportunities for improvement and feeding back to senior management
  • Present on changes in data providing insight into why it is changed, and being able to define/propose solutions where necessary
  • Use various tools to analyse and interpret digital performance such as Google 360 and hotjar and Google optimise (test and learn)
  • Use various tools like tableau and excel to analyse and interpret data
  • Deep dive into data to understand usage of digital products and identify opportunities for improvement
  • Create requirements for changes and tests and write user stories for development teams where applicable
  • Create and set up AB tests using Google optimise to prove optimsation before executing into production code
  • Act as the voice of the customer to promote key data trends

The successful Digital Insights and Optimisation Analyst will have:

  • Experience with Google 360 and Optimise
  • Experience in a high traffic eCommerce organisation
  • Experience with AB testing and conversion optimisation
  • Experience with hotjar or equivalent screen recording tools
  • Experience using Tableau or equivalent BI reporting tool
  • Proven track record of driving business results through quality data and insights, and being able to influence decisions through effective communication of data
  • Experience working closely with scrum teams and commercial teams
  • Ability to present data clearly verbally and through visualisation tools

To apply for the Digital Insights and Optimisation Analyst please send your CV to caroline.kennedy@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.