Digital Customer Lifecyle Management Consultant - Contract

Digital Customer Lifecyle Management Consultant - Offers & Rewards - Contract - Berkshire

Leading telecoms company are seeking an experienced Customer Life Cycle Management Consultant to join their team in Berkshire.

They are looking for someone who has a background with retaining customers for a loyalty/rewards mobile app across multiple areas such as push notifications, SMS, Emails etc.

• Accountable for driving the app customer life cycle engagement and re-engagement through a CLM strategy to increase retention rates
• Own the strategy, plan, execution and optimisation of plans across SMS, Email, push notifications
• A/B tests differing variants of communications, offers, win back to achieve the optimal retention rate

Ideal Candidate must have/be:

• data driven, customer life cycle marketer
• A strong analytical or insight background, with an ability to look at data from a multitude of different angles.
• A strong collaborator, brilliant at cross-functional working and influencing
• Experience of driving engagement and re-engagement with digital products, services and brands.
• Experience of using Swrve as a digital CLM tool is a strong benefit to the application but work with similar tool considered.

Please apply via this site in the first instance or send a CV with covering note to Fred.Cope@Projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.