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Digital Analytics Implementation Consultant

Job Title: Digital Analytics Implementation Consultant
Contract Type: Permanent
Location: Reading, Berkshire
Industry:
Salary: Negotiable
REF: PP/P/CK/DAIC_1658501697
Contact Name: Chaitra Katkar
Contact Email: chaitra.katkar@projectpeople.com
Job Published: 17 days ago

Job Description

Digital Analytics Implementation Consultant

One of the biggest Telco company in the UK is looking to hire Digital Analytics Implementation consultant on Perm Basis, It can be flexible hybrid working based at their Reading office.

As Digital Analytics Implementation Consultant with the Digital Channel Team, you'll work with partners across all lines of business to plan, execute, and validate enhancements to our digital analytics and marketing platforms. You'll leverage your logic and problem-solving abilities to translate business requirements into solutions to capture data about user interactions across our website and mobile applications. You will develop, implement and consult on digital analytics solutions using Company's tag management tool, Adobe Launch, as well as supporting our Personalisation and Optimisation teams extract more value from Adobe Target and Adobe Analytics platforms.

JOB CONTEXT

As Digital Analytics Implementation Consultant with the Digital Channel Team, you'll work with partners across all lines of business to plan, execute, and validate enhancements to our digital analytics and marketing platforms. You'll leverage your logic and problem-solving abilities to translate business requirements into solutions to capture data about user interactions across our website and mobile applications. You will develop, implement and consult on digital analytics solutions using Company's tag management tool, Adobe Launch, as well as supporting our Personalisation and Optimisation teams extract more value from Adobe Target and Adobe Analytics platforms.


This role directly supports the implementation of digital analytics and marketing tools and will be a subject matter expert supporting all the digital channel team. This role will be instrumental in establishing effective processes and standards that work across all lines of business. Digital analytics and marketing platform subject matter expertise and support will become increasingly important to execute our initiatives.

Experince Required :

Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
* Excellent knowledge of Tag Management Systems, specifically Adobe Launch.
* Firm understanding and experience on how to establish and maintain Digital data layer across entire estate.
* Knowledge and experience of headless solutions and single page applications (front end agnostic).
* Knowledge and experience of Adobe analytics and Adobe Target integration using A4T.
* Knowledge and experience of Adobe analytics implantation into mobile applications using SDK.
* Knowledge and experience of third party tag integration and management.
* Use of Developer tools within web browsers and mobile applications, and common debugging tools for analytics and tag implementation.
* Knowledge and experience of CRM data ingestion into Adobe Analytics.
* Experience of using analytical tools such as Power BI, Tableau, Python, SAC, and R.
* Skills in Data Management and Integration, Data Quality and Governance, Reporting design, Business Intelligence, Data Architecture.
* Excellent stakeholder management experience, including management of client relationships (internal and customer facing) and third-party vendors.
* Passionate about digital and making insight driven change.
* Knowledge and experience of Telco market, preferable.
* Bachelor's Degree with field of study in Marketing, Economics, Statistics, Computer Science, Engineering, Information Systems or related field, preferable.

If this interests you , Please click apply or send your CV to chaitra.katkar@projectpeople.com

Project People is acting as an Employment Agency in relation to this vacancy.