Digital Analytics Implementation Consultant

Digital Analytics Implementation Consultant

Reading (Hybrid working)

Permanent

We are currently partnering with a UK market leading network provider, who are expanding their team and are looking for a Digital Analytics Implementation Consultant, as Digital Analytics Implementation Consultant with the Digital Channel Team, you'll work with partners across all lines of business to plan, execute, and validate enhancements to our digital analytics and marketing platforms.

You will develop, implement and consult on digital analytics solutions using Company's tag management tool, Adobe Launch, as well as supporting our Personalisation and Optimisation teams extract more value from Adobe Target and Adobe Analytics platforms.

This is a Hybrid working opportunity where you will operate from Home and our Reading office with a balance of home and office based working.

Some of what you can expect to be doing:

• Collaborate with multiple development teams, onshore and offshore to engineer and manage a digital data layer across our estate that follows best practices
• Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
• Develop custom solutions using JavaScript within Adobe Launch for tracking user behavior with Adobe Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies
• Test and validate the implementation of Adobe Analytics tagging changes throughout the development lifecycle
• Educate testing teams on the tools and methods to validate digital analytics tagging effectively
• Manage Adobe Analytics configurations including variables, classifications, and processing rules

Experience needed:

• Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
• Excellent knowledge of Tag Management Systems, specifically Adobe Launch.
• Firm understanding and experience on how to establish and maintain Digital data layer across entire estate.
• Knowledge and experience of headless solutions and single page applications (front end agnostic).
• Knowledge and experience of Adobe analytics and Adobe Target integration using A4T and Adobe analytics implantation into mobile applications using SDK.
• Knowledge and experience of third party tag integration and management.
• Use of Developer tools within web browsers and mobile applications, and common debugging tools for analytics and tag implementation.
• Knowledge and experience of CRM data ingestion into Adobe Analytics.
• Experience of using analytical tools such as Power BI, Tableau, Python, SAC, and R.
• Skills in Data Management and Integration, Data Quality and Governance, Reporting design, Business Intelligence, Data Architecture.
• Excellent stakeholder management experience, including management of client relationships (internal and customer facing) and third-party vendors.
• Passionate about digital and making insight driven change.
• Bachelor's Degree with field of study in Marketing, Economics, Statistics, Computer Science, Engineering, Information Systems or related field, preferable.

Project People is acting as an Employment Agency in relation to this vacancy.