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CVM Channel Lead (Customer Value Management)

Job Title: CVM Channel Lead (Customer Value Management)
Contract Type: Contract
Location: Berkshire, England
Salary: Negotiable
Start Date: asap
Duration: 3 months rollin
REF: pp/ck/Channel_1625557685
Contact Name: Caroline Kennedy
Contact Email:
Job Published: 7 months ago

Job Description

CVM Channel Lead


We have an exciting opportunity to work as a CVM (Customer Value Management) to work for a telecoms company based in Berkshire.

The CVM Chanel Lead will maintain and deliver CVM capability on our legacy technology whilst we co-exist and transition to our new technology.

The CVM Channel Lead will brief, co-ordinate and engage with cross functional teams and external delivery partners to enable delivery of CVM programmes/activity. The role will partner with the CVM Lead on core and support them in the delivery of CVM strategy and will also manage existing programmes, identifying and driving improvements in deployment and performance.

Responsibilities of the CVM Channel Lead include:

  • Operationalises CVM outbound and inbound strategy, defining the delivery plan for strategic initiatives and owning the requirements definition and briefing for all channels/execution teams both in and outside of the squad.
  • Engages, influences and briefs cross functional teams (GTM, marketing, online, retail, contact centre, CVM squad, etc) on the CVM programmes and coordinates the delivery effort attending planning, GTM forums, online team sprint meetings, etc, as required. Executing within or outside of the business wide delivery process as required.
  • Responsible for all channel and go to market briefings where required.
  • Scopes and briefs the technical campaign delivery requirements for campaigns that have complex delivery elements such as personalisation and automation requirements in creative, messaging and offers.
  • Work closely with our campaign delivery partners for email and app messaging, so as to ensure accurate, timely and on budget campaign delivery.
  • Responsible for understanding the impact of and responding to any changes in campaign proposition, offers/pricing, channel capability, channel issues/outages which will impact the squad programmes/activity.

The successful CVM Channel Lead will have

  • Experience in delivering complex multi and omni channel customer value relationship programmes through outbound direct comms channels and inbound channels
  • Experience in technical delivery of automated and personalised customer comms
  • Strong stakeholder management experience, comfortable influencing at all levels. Experienced in working in matrix or cross functional teams.
  • Demonstrable experience of CRM or growth/value management experience in B2C organisations.
  • Experience of working in a agile delivery model and using Jira to track workflow/delivery

To apply for the CVM Channel Lead please send your CV to

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