Customer Communications Consultant - Marketing/CVM/CRM

Working for a high profile brand within the telecoms sector as a CVM/CRM Communications Consultant to act as an SME to Optimise customer lifetime value to deliver maximum revenue and reduce churn through CRM.

Responsibilities

• Define contact strategies with lines of business/trading teams so customer comms and contact centres can deliver effective, targeted and timely communications across lifecycle
• Define the strategy and scope for customer communications, working hand in hand with customer comms team (who will execute and deliver campaigns)
• Deliver a 1:1 customer contact strategy and base campaigns that deliver revenue, brand experience and reduce churn
• Define, forecast and optimise annual revenue opportunities from customer lifecycle management
• Exploit and optimise CRM capabilities (Adobe Campaign in Transformation) to drive customer growth, customer engagement and lifetime value
• Lead analysis and measurement of campaign performance to deliver a full ROI model and demonstrate CRM revenue opportunities
• Transform customer experiences through CRM to achieve Best Loved Brand

Experience needed

• Experience in customer relationship management and loyalty experience in SME
• Development of lifecycle management and 1:1 contact strategy
• Analytics, measurement, evaluation & optimisation of campaigns in multi channel environment
• Understanding of CRM tools and capability, ideally Adobe

For finer details on this role please contact Amanda Cager - Amanda.cager@projectpeople.com - 07796 302988.

Project People is acting as an Employment Business in relation to this vacancy.