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Customer Communications Consultant - Marketing/CVM/CRM

Job Title: Customer Communications Consultant - Marketing/CVM/CRM
Contract Type: Contract
Location: Reading, Berkshire
Industry:
Salary: Negotiable
Start Date: A.S.A.P
Duration: 9 months+
REF: AC/866144_1634560038
Contact Name: Amanda Cager
Contact Email: amanda.cager@projectpeople.com
Job Published: about 2 months ago

Job Description

Working for a high profile brand within the telecoms sector as a CVM/CRM Communications Consultant to act as an SME to Optimise customer lifetime value to deliver maximum revenue and reduce churn through CRM.

Responsibilities

  • Define contact strategies with lines of business/trading teams so customer comms and contact centres can deliver effective, targeted and timely communications across lifecycle
  • Define the strategy and scope for customer communications, working hand in hand with customer comms team (who will execute and deliver campaigns)
  • Deliver a 1:1 customer contact strategy and base campaigns that deliver revenue, brand experience and reduce churn
  • Define, forecast and optimise annual revenue opportunities from customer lifecycle management
  • Exploit and optimise CRM capabilities (Adobe Campaign in Transformation) to drive customer growth, customer engagement and lifetime value
  • Lead analysis and measurement of campaign performance to deliver a full ROI model and demonstrate CRM revenue opportunities
  • Transform customer experiences through CRM to achieve Best Loved Brand

Experience needed

  • Experience in customer relationship management and loyalty experience in SME
  • Development of lifecycle management and 1:1 contact strategy
  • Analytics, measurement, evaluation & optimisation of campaigns in multi channel environment
  • Understanding of CRM tools and capability, ideally Adobe

For finer details on this role please contact Amanda Cager - Amanda.cager@projectpeople.com - 07796 302988.

Project People is acting as an Employment Business in relation to this vacancy.

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