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Communications Consultant

Job Title: Communications Consultant
Contract Type: Contract
Location: Reading, Berkshire
Salary: Negotiable
Start Date: ASAP
Duration: 4 Months
REF: SB/CON/CC_1648487373
Contact Name: Sneha Betharia
Contact Email:
Job Published: about 2 months ago

Job Description

Role: CVM & Communications Consultant SME

Type: 4 month contract

Location: Reading (Hybrid with 2 days from office and rest home working)

We have an exciting opportunity for Communications Specialist to join one of the leading telecommunications client based in Reading.

What you can expect to be doing:

  • Optimise customer lifetime value to deliver maximum revenue and reduce churn through CRM
  • Define contact strategies with lines of business/trading teams so customer comms and contact centres can deliver effective, targeted and timely communications across the customer lifecycle
  • Define the strategy and scope for comms activity, working hand in hand with internal comms teams, data management and deployment agencies who you will work with to execute and deliver campaigns.
  • Deliver a 1:1 customer contact strategy and base campaigns that deliver revenue, brand experience and reduce churn
  • Contribute to annual revenue opportunities from customer lifecycle management and optimise as needed
  • Exploit and optimise CRM capabilities (Adobe Campaign in Transformation) to drive customer growth, customer engagement and lifetime value
  • Lead analysis and measurement of campaign performance to deliver a full ROI model and demonstrate CRM revenue opportunities
  • Transform customer experiences through CRM to achieve Best Loved Brand.

Accountable for:

  • Customer lifecycle management & contact strategy for SME
  • Annual revenue targets
  • Maximising CRM capabilities and tools
  • Analysing and optimising campaign performance

What Skills and Experience we are looking for:

  • 3+ years customer relationship management and loyalty experience in SME
  • Development of lifecycle management and 1:1 contact strategy
  • Analytics, measurement, evaluation & optimisation of campaigns in multi channel environment
  • Understanding of CRM tools and capability. Adobe Campaign preferred but not essential.

If this looks interesting, click on APPLY!

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