Brand Manager

Role and Responsibilities:

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Act as the Brand Champion to ensure that the brand is represented in the correct way across the business visually, verbally and attitudinally.
• Regular liaison with the Marketing team.
• Preparing marketing materials for digital and in-print advertising (In liaison with agency or web designer).
• Spearhead the account-based marketing program.
• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• To establish strong relationships with external partners to effectively enhance brand promotional opportunities
• Liaise with PR agency on writing & editing articles. Reviewing and explore new opportunities. Ensure content is approved by the appropriate parties.
• Plan and manage exhibition and conference sponsorship. Co ordination of speaker opportunities.

Skills/Experience:

• Proven working experience as Brand Manager or Associate Brand Manager. ( 5-7 years)
• Experience of working in the supply chain logistics industry sector.
• Degree in marketing or related field
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in ABM.
• Excellent written and verbal communication is required together with exemplary interpersonal skills. Self-motivated with the ability to work in a fast-moving environment.
• Working collaboratively with cross-functional partners (Innovation, Analytics) to optimize quality and impact of omni-channel plans and campaigns.
• Experience in email marketing would be a plus

Project People is acting as an Employment Business in relation to this vacancy.