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Brand Manager

Job Title: Brand Manager
Contract Type: Contract
Location: Telford, Shropshire
Industry:
Salary: Negotiable
REF: CM/BM_1642009810
Contact Name: Cauvery Machaiah
Contact Email: Cauvery.Machaiah@projectpeople.com
Job Published: 7 months ago

Job Description

Role and Responsibilities:

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Act as the Brand Champion to ensure that the brand is represented in the correct way across the business visually, verbally and attitudinally.
  • Regular liaison with the Marketing team.
  • Preparing marketing materials for digital and in-print advertising (In liaison with agency or web designer).
  • Spearhead the account-based marketing program.
  • Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  • To establish strong relationships with external partners to effectively enhance brand promotional opportunities
  • Liaise with PR agency on writing & editing articles. Reviewing and explore new opportunities. Ensure content is approved by the appropriate parties.
  • Plan and manage exhibition and conference sponsorship. Co ordination of speaker opportunities.

Skills/Experience:

  • Proven working experience as Brand Manager or Associate Brand Manager. ( 5-7 years)
  • Experience of working in the supply chain logistics industry sector.
  • Degree in marketing or related field
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Experience in ABM.
  • Excellent written and verbal communication is required together with exemplary interpersonal skills. Self-motivated with the ability to work in a fast-moving environment.
  • Working collaboratively with cross-functional partners (Innovation, Analytics) to optimize quality and impact of omni-channel plans and campaigns.
  • Experience in email marketing would be a plus

Project People is acting as an Employment Business in relation to this vacancy.