Job Title: | Retail Digital Marketing Manager - Contract - London |
Contract Type: | Contract |
Location: | London, England |
Industry: | |
Salary: | Negotiable |
Start Date: | ASAP |
Duration: | 6 Months |
REF: | CB - MRKMNGRDGT_1553697952 |
Contact Name: | Charles Bryan |
Contact Email: | charles.bryan@projectpeople.com |
Job Published: | over 5 years ago |
Job Description
Retail Digital Marketing Manager - Contract - London
Purpose
Increasing awareness of the Company's services proposition through customer communication, thought leadership and advocacy.
Goals and Objectives
- Increase awareness to B2C and B2B prospect customers
- Promote and grow selected category ranges across the different media channels and business customer bases
- Maintain and grow the business from acquiring and nurturing leads for development to a pre-sales conversation.
Key Accountabilities
- Work with the teams to create a programme for acquiring and nurturing leads including a focus on local marketing, engaging with audiences in close proximity to stores
- Nurture the lead list through a cycle of content and communication that is relevant and specific to the target audience
- Gather leads, and generate awareness through a combination of digital marketing, press advertising, social marketing, events and emails
- Work within Customer Development to develop a regular, and targeted, cycle of communications to promote our Fixation repair offer, keeping the service at front-of-mind in case of future need
- Own areas of the website, and ensure that media, content and assets are maintained as part of a joined-up customer journey
Experience and Qualifications
Essential
- Experience working within a marketing team
- Practical experience of using digital marketing as a means of driving brand awareness
- Fluent in English with an excellent standard of written and verbal communication
- Practical experience of editing and curating content
- Enthusiasm for social media and an understanding of networks and trends
Preferred
- A person with a passion for creativity, especially in the photographic arts
- Experience of Wordpress and Email Marketing would be an advantage
Project People is acting as an Employment Business in relation to this vacancy.