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Marketing Manager - ATL Brand Campaigns

Job Title: Marketing Manager - ATL Brand Campaigns
Contract Type: Contract
Location: Berkshire
Industry:
Salary: Negotiable
Start Date: asap
Duration: 6 months
REF: X/MARComms/SARA_1679929256
Contact Name: Sara Rowe
Contact Email: sara.rowe@projectpeople.com
Job Published: about 1 year ago

Job Description

Marketing Manager - 6 month contract (maternity cover) - Mobile Telecoms - Reading/London

Marketing Manager with ATL Brand Campaign Experience - B2C - from both a creative and media POV

Exciting opportunity for a Marketing Manager, who has experience running big advertising campaigns, to work with a big brand , leading mobile operator. You'll work hand in glove with our partner agencies and key internal stakeholders across marketing strategy, sponsorship, and creative services to deliver against our vision for the future.

Responsibilities

  • Work with the Senior Marketing Manager & other key team members to realise marketing vision and execute through the line marketing plan.
  • Support the end-to-end delivery of specific marketing and communications projects spanning brand, product experience, and propositions, ensuring we build exceptional relationships with our customers and future customers and deliver against key marketing objectives.
  • Work collaboratively across the business with stakeholders up to senior leadership level in propositions, new products, go to market & trading to gain deep understanding of the Company's offering and to ensure support and buy in for your comms plans
  • Manage multi-million-pound media and production budgets reviewing on an ongoing basis that the right budget is allocated to drive optimum results
  • Work collaboratively with senior channel leads to ensure work is joined up and delivers the most effective ongoing comms experience for our customers and future customers.

Experience

  • Experience in developing and delivering effective integrated communications activity and campaigns to drive brand & business growth.
  • Clear and proven experience running creative process from brief to production and delivery including large multi-channel campaigns with production budgets ranging up to £1m+ e.g. Multichannel production projects incl. TV as a key channel
  • Ability to work collaboratively and influence teams across propositions, products, trading, finance, and channel as well as senior stakeholders across the business.
  • Exceptional creative eye with experience developing successful new brand and product work across all channels.
  • Creative thinker with ability to spot new and innovative ways to solve comms challenges and push through to execute brilliantly.
  • Strong understanding of media and comms planning principles to achieve exceptional results both from an effectiveness/ cut through perspective and to ensure efficient allocation of media budgets.
  • Strong knowledge of modern media landscape and the strengths and weakness of different channel approaches to deliver results - including digital, programmatic, social, and non-traditional comms solutions.
  • Strong analytical skills - understanding and interpreting data and insight to inform comms approach through the line.
  • Experience working with multi agency set ups and taking a lead in managing the overall output across media, creative and production.

Project People is acting as an Employment Business in relation to this vacancy.