Marketing Lead - (Public Sector)

Marketing Lead - (Public Sector)

Reading

Permanent

We are seeking a dynamic and experienced Marketing Lead (Public Sector) to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies.

Key Accountabilities

• Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
• Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
• Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
• Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.

• Create and execute game changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings and lead generation/ consultation opportunities.

Responsibilities include;

• Public Relations and Thought Leadership:
• Develop and implement a comprehensive public relations strategy and execute plan to enhance Cornerstone's brand awareness, consideration and reputation in the public sector.
• Craft compelling content for our target audiences, including press releases, thought leadership pieces, white papers, and opinion articles.
• Identify and create opportunities for public speaking engagements and industry panel discussions for Cornerstone's leadership teams.
• Public Affairs Engagement:
• Lead public affairs initiatives and develop campaigns to engage key stakeholders across government, media, and industry bodies.
• Build and nurture relationships with government departments, local authorities, industry trade associations, and industry groups.
• Collaborate and build strong relationships with Cornerstone's customers' public affairs, public relations and media teams, to maximise lobbying opportunities and secure strategic meetings with policymakers.
• Campaign Strategy and Execution:
• Design targeted communication strategies for ministerial and government engagements, ensuring alignment with the company's objectives.
• Work closely with Cornerstone's internal teams and SME's to develop and deliver impactful campaigns that highlight our role as the partner of choice in mobile and digital infrastructure services.
• Monitor and provide insights into political party activities and Government funded tenders to identify opportunities for sales and growth in co-ordination with the Sales team.
• Policy Support and Advocacy:
• Assist the General Counsel and Head of Planning in policy submissions and advocacy efforts related to telecom regulations, CODE and infrastructure development.
• Monitor and analyse legislative developments, providing insights and recommendations to influence policy decisions favourable to Cornerstone.
• Media and Government Relations:
• Drive proactive PR activities across government entities, media outlets, civil services, devolved governments, and planning authorities.
• Coordinate with the Communications Manager to manage press inquiries and media relationships, ensuring accurate and favourable coverage.
• Drive positive media coverage through creation of white papers and thought leadership pieces
• Identify, develop and maintain a content calendar for relevant forums, press and associations
• Forge strong relationships with customers Marketing teams for positive press coverage and damage reputation management
• Content Creation and Copywriting:
• Produce high-quality written content for various communication channels, including blogs, newsletters, speeches, and reports with target audiences (Ministers, Government, DSIT, Local Authorities, Cabinet, Civil Service, etc).
• Ensure consistency in messaging and brand voice across all public sector communication efforts.
• Event Management:
• Plan and execute public sector events, parliamentary events, conferences, and roundtables to strengthen Cornerstone's presence and thought leadership in the industry.
• Collaborate with Marketing Operations to ensure seamless event logistics and execution.

Experience & Education;

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 7-10 years of experience in public sector marketing, public relations, or public affairs.
• Experience in the telecommunications or infrastructure industry is highly desirable.
• Broad Marketing Skills:
• Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
• Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.
• Public Sector Expertise:
• Proven track record of engaging with government entities, local authorities, and industry bodies.
• Familiarity with telecom regulations, policies, and industry trends.
• Excellent Communication Skills:
• Stakeholder Management:
• Strategic Thinking:
• Project Management:
• Collaborative Approach:

Project People is acting as an Employment Agency in relation to this vacancy.