Marketing Automation Specialist /Marketo

Marketo Developer

Contract

Hybrid

Reading

Are you passionate about leveraging cutting-edge marketing technology to drive business growth? Join the renowned telecom brand based in Reading as Marketo Developer in the B2B Marketing team.

You will play a crucial role in implementing and managing the Marketo marketing automation platform, enabling us to execute effective campaigns targeting both acquisition and existing customers. This is an exciting opportunity to be part of a dynamic team, driving growth and innovation in our B2B marketing initiatives.

Responsibilities:
- Collaborate with the B2B Marketing team to understand campaign objectives, requirements, and target audiences.
- Lead the implementation and configuration of the Marketo marketing automation platform.
- Design, build, and manage complex multi-channel campaigns using Marketo's tools and capabilities.
- Develop and maintain automated workflows, lead nurturing programs, and customer journey maps to optimize campaign performance and enhance the customer experience.
- Integrate Marketo with other relevant platforms, such as CRM systems, to ensure seamless data flow and synchronization.
- Monitor campaign performance metrics, analyse results, and provide recommendations for continuous improvement.
- Troubleshoot technical issues, identify opportunities for optimisation, and implement best practices for email deliverability, lead scoring, and segmentation.
- Train and educate team members on Marketo best practices and usage.
- Share the latest industry trends and advancements in marketing automation to bring innovative ideas to the team.

Qualifications:
- Proven experience as a Marketo Developer, with a track record of successfully implementing and managing Marketo marketing automation for B2B campaigns.
- Strong proficiency in Marketo's functionalities, including campaign creation, lead nurturing, segmentation, and reporting.
- Experience with marketing technology integrations, particularly CRM systems (e.g. Salesforce).
- Technical proficiency in HTML, CSS, and JavaScript for email template customisation and troubleshooting.
- Analytical mindset with the ability to interpret data and derive actionable insights for campaign optimization.
- Excellent communication skills to collaborate effectively with cross-functional teams and stakeholders.
- Project management skills to ensure timely and successful implementation of marketing automation initiatives.
- Marketo Certification is a plus.

If you are a results-driven Marketo Developer looking to contribute to a dynamic marketing team, we would love to hear from you. Please submit your CV to nithya.dhanakkodi@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.