Job Title: | Digital Marketing Analyst - Data Analysis |
Contract Type: | Permanent |
Location: | Witney, Oxfordshire |
Industry: | |
Salary: | Negotiable |
Start Date: | ASAP |
REF: | P/SR/DMA_1522341293 |
Contact Name: | Sara Rowe |
Contact Email: | sara.rowe@projectpeople.com |
Job Published: | about 6 years ago |
Job Description
Digital Marketing Analyst - Data Analysis - Travel Industry - Permanent - Oxon
- As the Digital Marketing Analyst you will have a pivotal role within the Digital Acquisition Team taking responsibility for producing detailed marketing analysis to the wider Digital & Marketing department and key stakeholders across the business serving both the UK & US markets.
- Delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital & marketing teams.
- Segmenting and providing marketing communications data to support mailings and email campaigns.
- Working alongside the existing Digital Analytics team & the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement KPIs.
- Required:
- Skill set:
- Excellent mathematical & numerical skills
- Advanced Microsoft Excel experience
- Demonstrable skills working with large data sets & databases
- Strong understanding of Google Analytics
- Demonstrable experience (execution or analysis) of pay-per-click advertising and email marketing.
- Desirable:
- A marketing or digital background
- Programming languages e.g. Javascript, SQL, Python
- Experience using APIs e.g. Adwords
Project People is acting as an Employment Agency in relation to this vacancy.
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