Digital Insights & Optimisation Analyst

Role: Digital Insights & Optimisation Analyst

Type: 12 Month FTC

Location: Reading (Hybrid)

We are actively looking out for Digital Insights and Optimisation Analyst to join the sub brand of leading telecommunications company based in Reading.

This role -

As an MVNO, this product sits in a hugely competitive market and with the product being a sim only month to month contract, it means it is hugely critical that they try to retain customers, understand them, and meet their needs as well as beat the competition. Otherwise, they could lose them each month. Customers utilise their self-service system to purchase and maintain their product. In this role, they need someone who can:

• Be the expert on digital performance and health metrics
• Ensure the rest of the business is kept up to date
• Identify issue and opportunities and champion these into relevant backlogs and plans

Responsibilities:

• Use various tools to analyse and interpret digital performance such as Google 360 and hotjar and Google optimise (test and learn)
• Use various tools like tableau and excel to analyse and interpret data
• Ensure regular reports are available and are communicated out
• Deep dive into data to understand usage of digital products and identify opportunities for improvement
• Create requirements for changes and tests and write user stories for development teams where applicable
• Create and set up AB tests using Google optimise to prove optimisation before executing into production code
• Act as the voice of the customer to promote key data trends

Background

• Not fused about people in Telecoms industry or large organisations
• Wants someone from a high traffic/digital/loyalty type background
• Could be from agency background potential or or Digital Growth companies.

Key Experience/Skills -

• Experience with Google 360 and Optimise
• Experience in a high traffic eCommerce organisation
• Experience with AB testing and conversion optimisation
• Experience with hotjar or equivalent screen recording tools
• Experience using Tableau or equivalent BI reporting tool
• Proven track record of driving business results through quality data and insights, and being able to influence decisions through effective communication of data
• Experience working closely with scrum teams and commercial teams
• Ability to present data clearly verbally and through visualisation tools

If this looks interesting as a next career step, click on APPLY!

Project People is acting as an Employment Business in relation to this vacancy.