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Digital Analytics Implementation Consultant

Job Title: Digital Analytics Implementation Consultant
Contract Type: Permanent
Location: Reading
Salary: Negotiable
REF: SQ 271022_1666881310
Contact Name: Sarah Quinn
Contact Email:
Job Published: over 1 year ago

Job Description

This role is working for a high profile brand within telecoms and offers great benefits such as a bonus scheme plus flexi bonus, car allowance, 28 days holiday and much more. This is a new role to expand the current team and will be working as part of the data transformation program so a really exciting time to be joining.

As Digital Analytics Implementation Consultant with the Digital Channel Team, you'll work with partners across all lines of business to plan, execute, and validate enhancements to the digital analytics and marketing platforms. You'll leverage your logic and problem-solving abilities to translate business requirements into solutions to capture data about user interactions across our website and mobile applications. You will develop, implement and consult on digital analytics solutions using Company's tag management tool, Adobe Launch, as well as supporting our Personalisation and Optimisation teams extract more value from Adobe Target and Adobe Analytics platforms.

Some of the responsibilities:

  • Collaborate with multiple development teams, onshore and offshore to engineer and manage a digital data layer across our estate that follows best practices
  • Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
  • Develop custom solutions using JavaScript within Adobe Launch for tracking user behavior with Adobe Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies
  • Test and validate the implementation of Adobe Analytics tagging changes throughout the development lifecycle
  • Educate testing teams on the tools and methods to validate digital analytics tagging effectively

Experience needed:

  • Experience of Adobe/ Google Analytics suite
  • Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
  • Excellent knowledge of Tag Management Systems, specifically Adobe Launch.
  • Firm understanding and experience on how to establish and maintain Digital data layer across entire estate.
  • Knowledge and experience of headless solutions and single page applications (front end agnostic).

Project People is acting as an Employment Agency in relation to this vacancy.