Digital Analyst

Role: Digital Analyst

Location: Reading (Hybrid)

We are looking for an enthusiastic and skilled Digital Analyst to join our growing Digital Analytics and Insights Team. Using the Adobe suite and analytics tools, you will drive change by providing analysis, recommendations and reporting about onsite performance and customer behaviour to drive trading and development changes to our digital channels. You will engage with stakeholders to understand priorities and support on answering ad-hoc queries as well as providing self-generated insights.

Responsibilities

• Undertake website / app and customer analysis to evaluate success and deliver actionable insights to drive optimisation programmes.
• Drive understanding of customer needs, pain points and segments to target.
• Proactively identify opportunities for sales growth, cost reduction and experience enhancements that are accretive to the Digital team's roadmap.
• Translate data into visualisations, metrics, and goals, synthesizing complex, and ambiguous information in an accessible way for all stakeholders.
• Demonstrate compelling storytelling; an ability to tell a complex narrative clearly to influence the audience to act on it.
• Work closely with the Digital Implementation team and product teams to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.

Skills, Experience and Qualifications

• Strong quantitative analytical skills, critical thinker with a customer-centric approach.
• Proven experience in web/app analytics, preferably with Adobe Analytics.
• At ease working with complex data sets applying strong technical coding skills in Python / R / SQL to develop analytical solutions/insights.
• Experience in ecommerce in an agile environment.
• Effective communication, influencing and presentation skills.
• Self-starter who can build strong relationships with a range of stakeholders.
• Experience in UX analytics tools, e.g. Decibel, Content Square, Clicktale, etc., an advantage.
• A/B testing experience an advantage.
• Experience with Business Intelligence tools, preferably Tableau, an advantage.

To find out more about the role please send through your CV or contact me on jagadeshwar.sandhi@projectpeople.com

Project People is acting as an Employment Agency in relation to this vacancy.