Campaign Analyst - B2C Data‑Led Marketing | CVM

Campaign Analyst - B2C Data‑Led Marketing | CVM

Contract

Reading/Home

We're looking for a data‑savvy Campaign Analyst to join a fast‑paced commercial team. You'll be reporting on the performance of customer campaigns across key B2C products, turning data into clear, actionable insight that shapes trading decisions.

This role sits within a newly restructured commercial function, working closely with campaign designers, channel leads, commercial managers, and fellow analysts. You'll help the team understand what's working, what's not, and where to optimise.

Responsibilities of the Campaign Analyst

• Reporting on campaign performance eg, across PAYG and Broadband
• Building and maintaining dashboards (Tableau)
• Using SQL to extract and analyse data
• Turning complex data into compelling stories and business recommendations
• Presenting insights to stakeholders across commercial, digital, and analytics
• Supporting a small, collaborative team focused on continuous improvement

The successful Campaign Analyst will have:

• Strong reporting and dashboard experience (Tableau essential)
• Confident SQL skills
• Ability to translate data into a clear narrative
• Experience engaging with stakeholders at multiple levels
• Background in B2C marketing analytics - telecoms ideal, but open to similar sectors
• Junior-mid level analyst with strong curiosity and communication skills

To apply for the Campaign Analyst please send your CV to caroline.kennedy@projectpeople.com

Project People is acting as an Employment Business in relation to this vacancy.