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Retention Marketing Executive

Job Title: Retention Marketing Executive
Contract Type: Contract
Location: Dublin, Republic of Ireland
Industry:
Salary: Negotiable
Duration: 6 months
REF: BS/DUB/ME_1534162582
Contact Name: Bhavna Sharma
Contact Email: bhavna.sharma@projectpeople.com
Job Published: 3 months ago

Job Description

Retention Marketing Executive

Contract

Dublin

A well-known Dublin based business are seeking a Retention Marketing Executive to join their business. This Retention Marketing Executive will design and implement initiatives and campaigns that retain the existing base delivering on core KPI`s with an emphasis on Customer Lifetime Value, customer engagement, customer satisfaction and churn mitigation.

Responsibilities:

  • Design Customer lifecycle strategies to support the delivery of Consumer Base segment KPIs
  • Manage and improve the customer lifecycle campaigns across multiple channels.
  • Design requirements and work with the communications team to create engaging campaign content to support all initiatives.
  • Execute monthly and quarterly plans that maximise customer revenue through effective and targeted up-sell, cross-sell and increased product penetration.
  • Monitor and report on the performance of these campaigns against agreed KPIs.
  • Identify market opportunities, trends and threats and propose appropriate actions that can then become targeted activities to engage and grow the base
  • Extensive and effective operational team working with many stakeholders across the business.

Experience / skills:

  • Related qualification desirable.
  • Experience in marketing, below the line campaigns and planning.
  • Direct / Digital Marketing experience.
  • Analytical and insight driven.
  • Experienced in developing clear action plans to implement customer insights.
  • Excellent interpersonal and communication skills with a strong ability to collaborate and influence.

If you would like to be considered for the role, please email your CV to - Bhavna.Sharma@projectpeople.com. Suitable candidates will be contacted before shortlisting.

Project People is acting as an Employment Business in relation to this vacancy.