Retention Marketing Executive

Retention Marketing Executive

Contract

Dublin

A well-known Dublin based business are seeking a Retention Marketing Executive to join their business. This Retention Marketing Executive will design and implement initiatives and campaigns that retain the existing base delivering on core KPI`s with an emphasis on Customer Lifetime Value, customer engagement, customer satisfaction and churn mitigation.

Responsibilities:

• Design Customer lifecycle strategies to support the delivery of Consumer Base segment KPIs
• Manage and improve the customer lifecycle campaigns across multiple channels.
• Design requirements and work with the communications team to create engaging campaign content to support all initiatives.
• Execute monthly and quarterly plans that maximise customer revenue through effective and targeted up-sell, cross-sell and increased product penetration.
• Monitor and report on the performance of these campaigns against agreed KPIs.
• Identify market opportunities, trends and threats and propose appropriate actions that can then become targeted activities to engage and grow the base
• Extensive and effective operational team working with many stakeholders across the business.

Experience / skills:

• Related qualification desirable.
• Experience in marketing, below the line campaigns and planning.
• Direct / Digital Marketing experience.
• Analytical and insight driven.
• Experienced in developing clear action plans to implement customer insights.
• Excellent interpersonal and communication skills with a strong ability to collaborate and influence.

If you would like to be considered for the role, please email your CV to - Bhavna.Sharma@projectpeople.com. Suitable candidates will be contacted before shortlisting.

Project People is acting as an Employment Business in relation to this vacancy.