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Retail Digital Marketing Manager - Contract - London

Job Title: Retail Digital Marketing Manager - Contract - London
Contract Type: Contract
Location: London, England
Industry:
Salary: Negotiable
Start Date: ASAP
Duration: 6 Months
REF: CB - MRKMNGRDGT_1553697952
Contact Name: Charles Bryan
Contact Email: charles.bryan@projectpeople.com
Job Published: 24 days ago

Job Description

Retail Digital Marketing Manager - Contract - London

Purpose

Increasing awareness of the Company's services proposition through customer communication, thought leadership and advocacy.

Goals and Objectives

  • Increase awareness to B2C and B2B prospect customers
  • Promote and grow selected category ranges across the different media channels and business customer bases
  • Maintain and grow the business from acquiring and nurturing leads for development to a pre-sales conversation.

Key Accountabilities

  • Work with the teams to create a programme for acquiring and nurturing leads including a focus on local marketing, engaging with audiences in close proximity to stores
  • Nurture the lead list through a cycle of content and communication that is relevant and specific to the target audience
  • Gather leads, and generate awareness through a combination of digital marketing, press advertising, social marketing, events and emails
  • Work within Customer Development to develop a regular, and targeted, cycle of communications to promote our Fixation repair offer, keeping the service at front-of-mind in case of future need
  • Own areas of the website, and ensure that media, content and assets are maintained as part of a joined-up customer journey

Experience and Qualifications

Essential

  • Experience working within a marketing team
  • Practical experience of using digital marketing as a means of driving brand awareness
  • Fluent in English with an excellent standard of written and verbal communication
  • Practical experience of editing and curating content
  • Enthusiasm for social media and an understanding of networks and trends

Preferred

  • A person with a passion for creativity, especially in the photographic arts
  • Experience of Wordpress and Email Marketing would be an advantage

Project People is acting as an Employment Business in relation to this vacancy.