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PPC (Pay Per Click) Executive

Job Title: PPC (Pay Per Click) Executive
Contract Type: Permanent
Location: Witney, Oxfordshire
Industry:
Salary: Negotiable
REF: PPC-RS_1528821469
Contact Name: Racquel Smith
Contact Email: Racquel.Smith@projectpeople.com
Job Published: 6 months ago

Job Description

Role purpose:

Performance focused improvements on PPC accounts & to lead major projects for PPC account improvement.

Key Duties:

To assist the PPC Manager in delivering best practice PPC activity across several accounts spanning various markets.

Testing & Development

  • Drive creative testing strategy & implementation alongside management of continuous account testing.
  • Manage project workload & new projects suggestions.
  • Regularly track performance of account alongside KPI goals and targets.
  • Report and present results for current account tests and suggestion of next steps.

Continuous Optimisation

  • Identify problems and opportunities, rectifying issues and maximising opportunities.
  • Continuously improve current account efficiency processes.
  • Introduce new procedures to monitor & optimise campaigns where required.

Account Expansion and Hygiene

  • Maintain & update account structure & evolve expansion techniques to achieve optimum performance and growth.
  • Optimise campaigns using multiple different data sources outside of AdWords.

PPC Strategy

  • Work alongside the PPC Manager & PPC Executive to drive & shape strategy.
  • Understanding advanced PPC concepts.
  • Work with Digital Marketing Analyst to improve profitability tracking & implement new bidding strategies.

Assist in creation of external reporting and lead forecasting.

Requirements:

  • Hands-on PPC experience.
  • Experience managing large PPC accounts (50k+ Keywords)
  • Advanced Excel skills.
  • In-depth understanding of AdWords and Bing Ads.
  • Experience in Google Analytics.
  • Experience using Google AdWords Editor & Bing Ads Editor

Desirable:

  • Experience of other pay-per-click advertising platforms such as Facebook
  • Knowledge of the travel industry would be advantageous but is not essential.
  • JavaScript & AdWords scripts

Project People is acting as an Employment Agency in relation to this vacancy.