PPC (Pay Per Click) Executive

Role purpose:

Performance focused improvements on PPC accounts & to lead major projects for PPC account improvement.

Key Duties:

To assist the PPC Manager in delivering best practice PPC activity across several accounts spanning various markets.

Testing & Development

• Drive creative testing strategy & implementation alongside management of continuous account testing.
• Manage project workload & new projects suggestions.
• Regularly track performance of account alongside KPI goals and targets.
• Report and present results for current account tests and suggestion of next steps.

Continuous Optimisation

• Identify problems and opportunities, rectifying issues and maximising opportunities.
• Continuously improve current account efficiency processes.
• Introduce new procedures to monitor & optimise campaigns where required.

Account Expansion and Hygiene

• Maintain & update account structure & evolve expansion techniques to achieve optimum performance and growth.
• Optimise campaigns using multiple different data sources outside of AdWords.

PPC Strategy

• Work alongside the PPC Manager & PPC Executive to drive & shape strategy.
• Understanding advanced PPC concepts.
• Work with Digital Marketing Analyst to improve profitability tracking & implement new bidding strategies.

Assist in creation of external reporting and lead forecasting.

Requirements:

• Hands-on PPC experience.
• Experience managing large PPC accounts (50k+ Keywords)
• Advanced Excel skills.
• In-depth understanding of AdWords and Bing Ads.
• Experience in Google Analytics.
• Experience using Google AdWords Editor & Bing Ads Editor

Desirable:

• Experience of other pay-per-click advertising platforms such as Facebook
• Knowledge of the travel industry would be advantageous but is not essential.
• JavaScript & AdWords scripts

Project People is acting as an Employment Agency in relation to this vacancy.