PPC Executive - Permanent - Oxfordshire

PPC Executive - Permanent - Oxfordshire

Fantastic growing company in Oxfordshire require a PPC Executive on a permanent basis to assist in the day to day optimisation & strategy input on pay-per-click (PPC) advertising campaigns and support the PPC Manager in delivering best practice PPC activity across several accounts spanning various markets.

Strategy

• Work alongside the PPC Manager to shape strategy.
• Maintain and update account structure to achieve optimum performance.
• Proactively make suggestions and recommendations.
• Identify problems and opportunities and, working as part of a team, rectify issues and maximise opportunities.
• Understanding both basic and advanced PPC concepts.

Optimisation

• Daily optimisation to maintain performance alongside KPI goals and targets including:

On-going keyword research, expansion and bid management.

Ad text, extension writing, and A/B testing to achieve Click-through-Rate (CTR) targets.

Performance Reporting

• Regularly track performance alongside KPI goals and targets.
• Assist in creation of external reporting and lead forecasting.

Skills & Experience:

• Advanced Excel skills.
• In-depth understanding of AdWords and Bing Ads
• Google Analytics
• Google AdWords Editor
• Bing Ads Editor

Beneficial:

• Google Adwords & Bings Ads certified
• Experience of the GDN
• Experience of other pay-per-click advertising platforms such as Facebook

Prior experience of the following tools:

• Microsoft Office
• Google Adwords
• Bing Ads

Please apply via this site in the first instance or send a CV with covering note to Fred.Cope@Projectpeople.com

Project People is acting as an Employment Agency in relation to this vacancy.