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PPC Executive

Job Title: PPC Executive
Contract Type: Permanent
Location: Oxfordshire, England
Industry:
Salary: Negotiable
Start Date: ASAP
REF: PPC/SEAN_1515062783
Contact Name: Sean Ransome
Contact Email: sean.ransome@projectpeople.com
Job Published: 9 months ago

Job Description

A lovely growing brand in Oxfordshire are recruiting for a PPC Executive to join their team on a permanent basis. This is a company with a growing reputation and a fantastic culture to match. The main focus of this role is the optimisation and strategy input on pay-per-click (PPC) advertising campaigns alongside supporting the PPC Manager in delivering best practice PPC activity across several accounts spanning various markets.

Strategy

  • Work alongside the PPC Manager to shape strategy.
  • Maintain and update account structure to achieve optimum performance.
  • Proactively make suggestions and recommendations.
  • Identify problems and opportunities and, working as part of a team, rectify issues and maximise opportunities.
  • Understanding both basic and advanced PPC concepts.

Optimisation

  • Daily optimisation to maintain performance alongside KPI goals and targets including:

On-going keyword research, expansion and bid management.

Ad text, extension writing, and A/B testing to achieve Click-through-Rate (CTR) targets.

Performance Reporting

  • Regularly track performance alongside KPI goals and targets.
  • Assist in creation of external reporting and lead forecasting.

Skills & Experience:

  • Advanced Excel skills.
  • In-depth understanding of AdWords and Bing Ads
  • Google Analytics
  • Google AdWords Editor
  • Bing Ads Editor

Beneficial:

  • Google Adwords & Bing Ads certified
  • Experience of the GDN
  • Experience of other pay-per-click advertising platforms such as Facebook

Prior experience of the following tools:

  • Microsoft Office
  • Google Adwords
  • Bing Ads

If this role is of interest please get in touch on 01628 762270 or e-mail a CV to sean.ransome@projectpeople.com

Project People is acting as an Employment Agency in relation to this vacancy.

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