Connecting to LinkedIn...

Paid Search Executive - PPC, Google Analytics

Job Title: Paid Search Executive - PPC, Google Analytics
Contract Type: Permanent
Location: Oxfordshire, England
Industry:
Salary: Negotiable
Start Date: A.S.A.P
REF: AC/117334_1618314868
Contact Name: Amanda Cager
Contact Email: amanda.cager@projectpeople.com
Job Published: 6 months ago

Job Description

This is a great opportunity to work within Digital and Marketing in a global role with UK and US marketing teams. The role can be home based, or work from either the Oxford office or the Shepherd's Bush office in London.

A great working environment is available with flexible working and great benefits.

This is a fixed term contract until December 2021

As a Paid Search Executive you will be delivering performance analysis and optimisation of global paid search activity.

As part of the Paid Media team within the Performance Marketing team you are a highly driven, results focused marketer with a strong attention to detail and understanding of marketing practices.

Working in a global role you will work collaboratively with the UK & US marketing teams driving and delivering global best practice in paid search analysis and optimisation.

Areas of responsibility:

  • Performance analysis & optimisation
    • Proactively understand account, channel and market performance across all paid search activity.
    • Work with Paid Media Managers to identify and prioritise optimisation opportunities taking ownership of the delivery and effectiveness of each plan.
  • Testing implementation & scheduling
    • Manage the implementation of testing programmes across accounts, channels and markets.
    • Work with Paid Media Managers to identify and prioritise testing opportunities taking ownership of the delivery and effectiveness of each test.
  • Account hygiene and structure
    • Ensure all accounts are structured optimally and adhering to agreed best practice in terms of hygiene.
    • Work with Paid Media Managers to identify opportunities to drive efficiency through structure.
  • Reporting
    • Responsible for day-to-day reporting of accounts and channels.
    • Be first point of contact for Paid Media Managers on account performance.
  • Keyword and bidding implementation
    • Continually optimise our keyword sets, identifying opportunities to improve account performance.
    • Manage bidding across accounts to drive optimum performance in line with agreed strategy as set out by Paid Media Managers
  • Performance Initiative implementation
    • Work with the Paid Media Managers to identify, prioritise and deliver agreed performance initiatives that focus on driving growth and improving channel efficiency.

What experience we are looking for:

  • Previous experience of PPC
  • Channel management tools - e.g. Adwords, Bing, Facebook
  • Advanced analysis, Budget management and Google Analytics
  • Exceptional problem solving skills along with strong communication and a keen eye for detail
  • A desire to learn, develop skills and challenge themselves & others
  • Highly organised & logical approach to managing workloads and deadlines
  • Excellent collaboration and team skills

Experience Desirable in:

  • Bid management platforms - e.g. Marin, Kenshoo etc

For finer details on the role please contact Amanda Cager - Amanda.cager@projectpeople.com - 07796 302988.

Project People is acting as an Employment Agency in relation to this vacancy.

SIMILAR ROLES