Marketing Manager

Responsibilities and Duties:

1. Definition and presentation of the UK Marketing Strategy (goal, target, plan, instruments/tools) and Plan:

- Integration with the local company sales and HQ marketing strategy and planning.

- Provide market intelligence to facilitate MD with local positioning and strategic decision-making

- Marketing budget setting annually and working to budget.

- Internal communication within the UK team and also within the Group

2. Drive marketing programs to deliver pipeline coverage for the sales organisation: (this in close cooperation with MD)

- Definition of target groups and management of customer & prospect databases.

- Localise value propositions and key messages.

- Creation and localisation + translation of marketing content.

- Managing the core lead development and customer retention activities, as well as lead generation programme in line with Marketing Plan.

- Event management (among others; presence at events, organise internal and external company events, speaker at events)

- Definition & execution of local online and social media strategy.

- Agency management.

3. Drive PR activity to increase company brand awareness:

• Design, development and production of communication materials
• Coordination of all external communication
• PR and social media (agency) management

4. Managerial

• Manages the Marketing Assistant.
• Train, develop, motivate and coach the Marketing Assistant.
• Identify and support opportunities for professional development.

* Responsible for guidelines for the Marketing Processes.

Essential Knowledge:

• Extensive experience within technology industry field marketing, channel marketing, business development
• Strong, demonstrated understanding of local marketing approaches to acquisition and customer retention
• Strong technology skills, MS Office, Sf.com, Eloqua, Marketo, Linkedin,