Marketing Lead - B2B - East London - Perm role

Marketing Lead - B2B - East London - Perm role

Our client is looking for an experienced Marketing Lead to join their team in a dynamic area of east London.

The Marketing Lead will drive a focused marketing strategy and implementation for the assigned region and will be responsible for the planning, execution and tracking of an integrated country marketing and communications plan focused on building the pipeline and increasing brand awareness with measurable impact on the pipeline.

Your main responsibilities will include:

1. Definition and presentation of the UK Marketing Strategy (goal, target, plan, instruments/tools) and Plan:

• Integration with the local company sales and HQ marketing strategy and planning.
• Provide market intelligence to facilitate MD with local positioning and strategic decision-making
• Marketing budget setting annually and working to budget.
• Internal communication within the UK team and also within the Group

2. Drive marketing programs to deliver pipeline coverage for the sales organisation:

• Definition of target groups and management of customer & prospect databases.
• Localise value propositions and key messages.
• Creation and localisation + translation of marketing content.
• Managing the core lead development and customer retention activities, as well as lead generation programme in line with Marketing Plan..
• Event management (amongst others; presence at events, organise internal and external company events, speaker at events)
• Help to drive marketing to partners across channels.
• Definition & execution of local online and social media strategy.
• Agency management.

3. Drive PR activity to increase company brand awareness:

• Design, development and production of communication materials
• Coordination of all external communication
• PR and social media (agency) management

4. Managerial

• Manages the Marketing Assistant.
• Train, develop, motivate and coach the Marketing Assistant .
• Identify and support opportunities for professional development.
• Responsible for guidelines for the Marketing Processes.

You will have:

• Extensive experience within technology industry field marketing, channel marketing, business development
• Strong, demonstrated understanding of local marketing approaches to acquisition and customer retention
• Strong technology skills, MS Office, Sf.com, Eloqua, Marketo, Linkedin, etc.

If this role sounds interesting to you, please apply today or send your CV directly to Eva.Graf@projectpeople.com

Marketing Lead - B2B - East London - Perm role

Project People is acting as an Employment Agency in relation to this vacancy.