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Marketing Campaign Specialist

Job Title: Marketing Campaign Specialist
Contract Type: Permanent
Location: Oxfordshire, England
Industry:
Salary: Competitive Salary and Benefits
Start Date: ASAP
Duration: Permanent
REF: CK/P/MCS_1501603604
Contact Name: Chelsie Kelly
Contact Email: chelsie.kelly@projectpeople.com
Job Published: 3 months ago

Job Description

Marketing Campaign Specialist - Permanent - Oxfordshire

  • Direct marketing experience
  • Experience analysing data and developing insights
  • Organisational and project management skills

A leading Luxury brand is looking for a Marketing Campaign Specialist to join their team on a permanent basis.

This job will be initially heavily focused on email marketing, but with the implementation of a CRM, will in time be responsible for deploying end-to-end integrated direct marketing campaigns.

You will need to have a good understanding of how to use consumer insights to inform marketing plans and be a creative thinker, as well as harnessing the analytical skills needed to decipher campaign results and shape activity moving forward.

Your duties will include, but are not limited to:

  • Full end-to-end campaign execution including planning, targeting, setup, testing, sending, reporting and optimisation across multiple channels including email, print, internal systems and SMS
  • Researching core markets to develop insights and messaging that is tailored to target segment
  • Ensuring campaigns adhere to relevant privacy policies and best practice
  • Continuous development of email templates from both aesthetic and multi-device perspective
  • Ensuring that email deliverability is maximised
  • Working towards set objectives across open rate, click-through-rate and other performance indicators

Project People is acting as an Employment Agency in relation to this vacancy.