Marketing Campaign Executive

An opportunity to join a fun and growing brand in Oxfordshire as a Marketing Campaign Executive. This position is focused on e-mail marketing as well as the implementation of a CRM. You will be responsible for deploying and managing end to end campaigns and have a good understanding of using consumer insights to inform marketing plans.

• End to end campaign execution including planning, targeting, setup, testing, sending, reporting and optimisation across multiple channels.
• Researching core markets in order to develop insights and messaging tailored to target markets.
• Developing data briefs with the Head of Marketing and Communications Manager.
• Creating segmentations and mailing groups using a campaign management system.
• Creating and implementing a testing schedule for campaigns in order to maximise performance.
• Managing and working with agencies.
• Execution of automated campaign management system/ event trigger/ life cycle campaigns.
• Building and sending e-mail campaigns.
• Creating and editing images for graphics for e-mail use.
• Ensuring campaigns adhere to policy and best practice.
• Working towards set marketing objectives.
• Managing third party promotions or competitions.
• Reporting on performance of all direct marketing campaigns, as well as audience behaviour.

Person Specification:

• Direct marketing experience.
• Experience of working within a fast paced environment.
• Experience of meeting deadlines.
• Ability to analyse data and develop insights.
• Copywriting skills.
• Fantastic communication skills.

Competencies:

• Marketing qualification desireable.
• Extensive use of campaign management tools, with an emphasis on e-mail marketing.
• Strong data manipulation skills.
• Data extraction and analysis.
• Competent in the use of Microsoft Word, Outlook and PowerPoint and Excel.
• Photoshop and other Adobe packages.

Project People is acting as an Employment Agency in relation to this vacancy.