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Marketing Campaign Executive

Job Title: Marketing Campaign Executive
Contract Type: Permanent
Location: Oxfordshire, England
Industry:
Salary: Negotiable
Start Date: ASAP
REF: P/SR/MCE_1502181214
Contact Name: Sean Ransome
Contact Email: sean.ransome@projectpeople.com
Job Published: 2 months ago

Job Description

An opportunity to join a fun and growing brand in Oxfordshire as a Marketing Campaign Executive. This position is focused on e-mail marketing as well as the implementation of a CRM. You will be responsible for deploying and managing end to end campaigns and have a good understanding of using consumer insights to inform marketing plans.

  • End to end campaign execution including planning, targeting, setup, testing, sending, reporting and optimisation across multiple channels.
  • Researching core markets in order to develop insights and messaging tailored to target markets.
  • Developing data briefs with the Head of Marketing and Communications Manager.
  • Creating segmentations and mailing groups using a campaign management system.
  • Creating and implementing a testing schedule for campaigns in order to maximise performance.
  • Managing and working with agencies.
  • Execution of automated campaign management system/ event trigger/ life cycle campaigns.
  • Building and sending e-mail campaigns.
  • Creating and editing images for graphics for e-mail use.
  • Ensuring campaigns adhere to policy and best practice.
  • Working towards set marketing objectives.
  • Managing third party promotions or competitions.
  • Reporting on performance of all direct marketing campaigns, as well as audience behaviour.

Person Specification:

  • Direct marketing experience.
  • Experience of working within a fast paced environment.
  • Experience of meeting deadlines.
  • Ability to analyse data and develop insights.
  • Copywriting skills.
  • Fantastic communication skills.

Competencies:

  • Marketing qualification desireable.
  • Extensive use of campaign management tools, with an emphasis on e-mail marketing.
  • Strong data manipulation skills.
  • Data extraction and analysis.
  • Competent in the use of Microsoft Word, Outlook and PowerPoint and Excel.
  • Photoshop and other Adobe packages.

Project People is acting as an Employment Agency in relation to this vacancy.