Lead Consumer PR Manager

Senior Consumer PR Manager - Berkshire - Mobile Telecoms - Permanent

Reporting to the Head of PR and Social Media and be responsible for the development and implementation of a world class PR progamme to help achieve ambition of becoming a best loved brand.

Role:

Work with other marketing disciplines and corporate affairs colleagues to develop and deliver cut-through PR consumer campaigns on time and to budget whilst ensuing seamless integration with the social media programmes.

Monitor effective benchmarks for measuring the impact of PR campaigns and activities. Analyse, review and report on effectiveness of campaigns in an effort to maximise results and track growth

Support the Head of PR & Social to define and allocate the budgetary requirements for PR campaign and activities

Creative storytelling, responding to media requests, device and industry announcement, maintaining relationships with the media and supporting on crisis & issues

Driving innovation in PR and delivering true differentiation v competition

Essential skills:

Expert knowledge of consumer PR

Experience in managing / developing big PR consumer campaigns, big budget PR campaigns

Develop strategies and plans in order to deliver campaigns

Managing big events and media relations around this

Mixture of in-house and agency background or in-house

Experience managing agencies

Strong stakeholder management

Used to working with large team

Understands how consumer PR interlinks with corporate PR

FMCG or telecoms industry background

Project People is acting as an Employment Agency in relation to this vacancy.