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Digital Marketing Analyst / Data Analyst

Job Title: Digital Marketing Analyst / Data Analyst
Contract Type: Permanent
Location: Oxfordshire, England
Industry:
Salary: Salary and benefits
Start Date: ASAP
REF: LS/DigMarkAn/Wit_1523449730
Contact Name: Leanne Summers
Contact Email: leanne.summers@projectpeople.com
Job Published: 4 months ago

Job Description

Digital Marketing Analyst / Data Analyst - Oxfordshire - Permanent (Relocation Package Available for the right Candidate).

An vibrant, exciting company in Oxfordshire is currently searching for a Digital Marketing Analyst to join their team on a permanent basis. The organisation offer a supportive work culture, excellent benefits and offices set in beautiful surroundings.

As part of the Digital Marketing team, the Digital Marketing Analyst will analyse existing data and reporting to senior management on how to improve the marketing strategy. You will draw meaningful insight from a number of different sets of data.

Skills and Experience Required:

A background in marketing is not essential, but experience with pay-per-click marketing would be an advantage.

Strong Excel skills, data sets experience and numerical skills.

Knowledge of Google Analytics, as well as a keen eye for detail and the ability to draw insight from various sets of Customer and Marketing data.

Role:

As the Digital Marketing Analyst you will have a pivotal role within the Digital Acquisition Team taking responsibility for producing detailed marketing analysis to the wider Digital and Marketing department and key stakeholders across the business serving both the UK and US markets.

Your focus is to deliver actionable insight to better inform channel owners and business stakeholders with a focus on efficient reporting and processes to maximise time and output. Your areas of responsibility will include:

  • Delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital & marketing teams.
  • Segmenting and providing marketing communications data to support mailings and email campaigns.
  • Working alongside the existing Digital Analytics team & the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement KPIs.

Project People is acting as an Employment Agency in relation to this vacancy.