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Digital Marketing Analyst - Data Analysis

Job Title: Digital Marketing Analyst - Data Analysis
Contract Type: Permanent
Location: Witney, Oxfordshire
Industry:
Salary: Negotiable
Start Date: ASAP
REF: P/SR/DMA_1522341293
Contact Name: Sara Rowe
Contact Email: sara.rowe@projectpeople.com
Job Published: 7 months ago

Job Description

Digital Marketing Analyst - Data Analysis - Travel Industry - Permanent - Oxon

    • As the Digital Marketing Analyst you will have a pivotal role within the Digital Acquisition Team taking responsibility for producing detailed marketing analysis to the wider Digital & Marketing department and key stakeholders across the business serving both the UK & US markets.
      • Delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital & marketing teams.
      • Segmenting and providing marketing communications data to support mailings and email campaigns.
      • Working alongside the existing Digital Analytics team & the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement KPIs.
  • Required:
      • Skill set:
      • Excellent mathematical & numerical skills
      • Advanced Microsoft Excel experience
      • Demonstrable skills working with large data sets & databases
      • Strong understanding of Google Analytics
      • Demonstrable experience (execution or analysis) of pay-per-click advertising and email marketing.
  • Desirable:
      • A marketing or digital background
      • Programming languages e.g. Javascript, SQL, Python
      • Experience using APIs e.g. Adwords

Project People is acting as an Employment Agency in relation to this vacancy.