Digital Marketing Analyst - Data Analysis

Digital Marketing Analyst - Data Analysis - Travel Industry - Permanent - Oxon

• As the Digital Marketing Analyst you will have a pivotal role within the Digital Acquisition Team taking responsibility for producing detailed marketing analysis to the wider Digital & Marketing department and key stakeholders across the business serving both the UK & US markets.
• Delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital & marketing teams.
• Segmenting and providing marketing communications data to support mailings and email campaigns.
• Working alongside the existing Digital Analytics team & the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement KPIs.
• Required:
• Skill set:
• Excellent mathematical & numerical skills
• Advanced Microsoft Excel experience
• Demonstrable skills working with large data sets & databases
• Strong understanding of Google Analytics
• Demonstrable experience (execution or analysis) of pay-per-click advertising and email marketing.
• Desirable:
• A marketing or digital background
• Programming languages e.g. Javascript, SQL, Python
• Experience using APIs e.g. Adwords

Project People is acting as an Employment Agency in relation to this vacancy.