Digital Marketing Analyst

Digital Marketing Analyst

The Role:

As the Digital Marketing Analyst, you will have a pivotal role within the Digital Acquisition Team taking responsibility for producing detailed marketing analysis to the wider Digital & Marketing department and key stakeholders across the business serving both the UK & US markets.

Your focus is to deliver actionable insight to better inform channel owners and business stakeholders with a focus on efficient reporting & processes to maximise time and output.

Responsibilities:

• Delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital and marketing teams
• Segmenting and providing marketing communications data to support mailings and email campaigns
• Working alongside the existing Digital Analytics team and the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement KPIs.

Requirements:

• Excellent mathematical & numerical skills
• Advanced Microsoft Excel
• Demonstrable skills working with large data sets and databases
• Strong understanding of Google Analytics
• Demonstrable experience (execution or analysis) of pay-per-click advertising and email marketing
• A marketing background
• Programming languages e.g. Javascript, SQL, Python
• Experience using APIs e.g. Adwords

If this sounds interesting please email your CV to holly.copley@projectpeople.com!

Project People is acting as an Employment Agency in relation to this vacancy.