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Digital Marketing Analyst

Job Title: Digital Marketing Analyst
Contract Type: Permanent
Location: Oxford, Oxfordshire
Industry:
Salary: Negotiable
REF: DM Analyst_1519840693
Contact Name: Racquel Smith
Contact Email: Racquel.Smith@projectpeople.com
Job Published: 7 months ago

Job Description

Working for a travel company, delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital & marketing teams.

Segmenting and providing marketing communications data to support mailings and email campaigns.

Working alongside the existing Digital Analytics team & the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement KPIs.

Your focus is to deliver actionable insight to better inform channel owners and business stakeholders with a focus on efficient reporting & processes to maximise time and output. Your areas of responsibility will include:

    • Delivering real time performance insights of our core marketing activity - PPC, SEO, Email - will play a big part in your role as well as developing performance dashboards to better deliver self-service insight to our digital & marketing teams.
    • Segmenting and providing marketing communications data to support mailings and email campaigns.

Working alongside the existing Digital Analytics team & the Head of Digital Acquisition you will help drive digital analytics strategy to better understand and service stakeholder objectives and challenges to identify the appropriate analytics approach and measurement.

Requirements:

    • Excellent mathematical & numerical skills
    • Advanced Microsoft Excel experience
    • Demonstrable skills working with large data sets & databases
    • Strong understanding of Google Analytics
    • Demonstrable experience (execution or analysis) of pay-per-click advertising and email marketing.

Salary depending on experience.

Project People is acting as an Employment Agency in relation to this vacancy.