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Digital Analytics Manager / Digital Insights Manager

Job Title: Digital Analytics Manager / Digital Insights Manager
Contract Type: Permanent
Location: Maidenhead, Berkshire
Industry:
Salary: bonus and car allowance
Start Date: ASAP
REF: PP/DIManager/P/CL_1497948877
Contact Name: Clara Lauer
Contact Email: clara.lauer@projectpeople.com
Job Published: about 2 months ago

Job Description

Digital Analytics Manager / Digital Insights Manager - Maidenhead

Digital Analytics Manager / Digital Insights Manager - Maidenhead

Exciting new opportunity for a Digital Analytics / Digital Insights Manager with a passion for making customers' digital journeys as seamless and interesting as possible to join a mobile telecommunications company in Maidenhead.

The successful candidate will be the go to person for all things digital insights with a strong background in web analytics. You will have the opportunity to teach and inspire the people around you, present your findings to senior stakeholders and help shape the company's future. Team work, influence, stakeholder management and collaboration are key to the role. Communicating at the right level is vital, and your day to day stakeholder map will range from directors to developers.

Key responsibilities:

  • Responsible for budget lines and partner relationship management for several tools including Adobe Analytics and DTM Tag Manager, Decibel Session Replay and Foresee

  • Accountable for creation of a prioritised long term performance roadmap of initiatives which drive improvements in KPIs

  • Tracking and reporting on key KPIs including sales volumes, share of business, handset and tariff performance, as well as customer metrics such as online CSAT and NPS

  • Tracking and playing back on the success of online campaigns or ad hoc trading initiatives, making recommendations to improve performance or customer experience

  • Identifying customer problems and translating them in to quantifiable benefits

  • Driving adoption of the available tools with key stakeholders

  • Running regular training sessions to help users build competency and self-serve

  • Ensuring the right information points are available and owning the deployment of new analytics tools in the commercial area

  • Working with 3rd party agency and our development teams to get maximum benefits from DTM Tag Manager to assist faster deployments, apply correct tracking and add applicable 3rd party tags

  • Presenting performance data in compelling ways which inspires others to take action

  • Proactively identifying performance opportunities in conversion or journey performance

The type of person we are looking for.

  • Experienced in web analytics roles
  • Flexible and comfortable using a range of tools and techniques
  • Able to engage others, and can flex communication style for the audience
  • Strong collaborator, focussed on the customer and business outcomes
  • Self-starter, proactive, an explorer
  • Someone who shares knowledge and loves to help others
  • Able to balance customer and business performance outcomes, prioritising accordingly

Essential experience

  • Adobe Analytics
  • Adobe Dynamic Tag Manager (DTM)
  • Excel and MS Office applications

Nice to have

  • BI / Reporting tools such as: Tableau or Microstrategy
  • Customer Experience tools, for example Foresee, iPerceptions, Opinion Lab
  • Session Replay and heatmap tools e.g. Decibel Insight or SessionCam etc.
  • Experience with Site Optimisation/ Testin; Maxymiser, Adobe Target or Optimizely
  • Basic level Scripting Language e.g. JavaScript, SQL

Please note due to the high volume of applications we receive it is unfortunately not always possible to respond to every application.

Project People is acting as an Employment Agency in relation to this vacancy.